At Manchester United, we want to create a high-performance culture where everyone can be their best and thrive. We are committed to the continual growth and development of colleagues through access to skills platforms such as LinkedIn Learning and a range of other training opportunities, depending on your role.

We offer all colleagues a comprehensive suite of wellbeing products and support, including an employee assistance programme, access to health checks, digital GPs & nutritionists through Aviva Digicare+ Workplace, enhanced family leave, plus schemes such as Cycle 2 Work and holiday purchasing, where you can buy up to 10 extra days of additional leave. When working onsite, you’ll have access to a subsidised lunch and regular colleague socials.

From a reward perspective, in recognition of high performance, all colleagues are entitled to an annual performance bonus. As a member of our team, you’ll also gain access to an exclusive range of club and partner discounts via our benefits platform, United Rewards.

The Purpose:

The Alliances & Partnerships Planner will work alongside the sales and core partnership teams to drive the strategic thinking through the Manchester United planning framework.
As a core part of the Alliances & Partnerships team, the planner will use data-driven insights to develop and implement strategies and campaigns for the club's future and existing partners.

The Role:

To lead planning workshops and construct a partnership strategy alongside the core partnership team that maximises the effectiveness of Manchester United’s partners’ rights
To create content briefs for each campaign using insights that ensure the messaging connects with fans
To propose suitable media activation strategies for each campaign that lead to measurable partner outcomes
To advise suitable measurement approaches that support partner objectives
To understand evolving media platforms that help inform the planning process and drive best-practice
To help prospective partners understand how a partnership with Manchester United could support their business goals and supporting with campaign ideation to bring the partnership to life

The Person:

Strong experience in brand, communications and media planning
Previous experience in delivering innovative, content-led digital marketing strategies
A good understanding of media analytics (effectiveness, reach, frequency, audiences, measurement, and optimisation) and how to interpret the data to make informed strategic decisions
In-depth knowledge of the digital media marketplace
An understanding of what and why content works for global brands
Strong presentation skills with the confidence to present in front of senior stakeholders
A critical thinker with a natural curiosity for problem-solving
Excellent attention to detail
Strong collaboration skills with a positive, “can-do” mentality
Previous experience working in a strategic planning role on the agency, brand or rights holder side is preferable

Sounds interesting? If you'd like to submit your application, please apply by Thursday 11th April 2024

Manchester United endeavour to respond to all job applications, however, please consider that we receive a high volume of applications, and this may not always possible.

We recognise the importance of safeguarding children and adults at risk at Manchester United, as part of this commitment this post is required to have a Disclosure and Barring Service check at the appropriate level, as well as full reference history.

Manchester United is an equal-opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunities to applicants and employees without regard to background, ethnicity, race, colour, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status or other legally protected characteristics.
Manchester United Football Club are proud to be a signatory of the Armed Forces Covenant, supporting the armed forces community to transition into careers outside of the armed forces.
Manchester United is committed to working with and providing reasonable adjustments for applicants and employees. If you require any reasonable adjustments to support your application and perform at your best, please do not hesitate to contact us to make a request; we are here to help.

It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles. Your personal data will be processed on MU’s behalf by Morson.

Alliances & Partnerships Planner - 3 Year FTC