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Job listing closed on 19 Feb 2024
13 Feb 2024

GM / Director Pay To Play

🇬🇧 Manchester, UK
Full Time
5+ years exp.


Manchester, GB

Opening Date: 12 Feb 2024

Full Time / Part Time: Full Time

Contract Type: Permanent

Closing Date of Applications – 18/02/2024

Please ensure both a cover letter and CV are attached to support your application

This role will be based in the UK.

Our Story

Established in 2013, City Football Group is the world’s leading private owner and operator of football clubs, with total or partial ownership of thirteen clubs across the world. City Football Group also invests in other football related businesses and serves as a global commercial platform for our partners, whilst fulfilling our purpose of empowering better lives through football on a local and global scale, consistent with what “City” football has meant to people for over a century.

Our Winning Team

Our purpose is to empower better lives through football. We are proud of the role City Football Group clubs play in their localities, delivering positive economic, social and environmental impact through our operations and through programmes and activities that bring about meaningful, lasting change.

The GM / Director of Pay to Play will be responsible for a Multi-million P&L , within a high growth area including Football Education, Recreation & Partner Clubs. This is a key role in an area of significant growth, which is set to double again over the next few years. At the intersection between football & business, you will manage teams in multiple geographies globally managing all aspects of the division’s pay to play programs This role involves strategic planning, operational oversight, and commercial management of those programs, working in a very strong matrix environment.

Your Impact

  1. Strategy development
    • Develop and implement a multi-year comprehensive strategy for Pay to play programs globally.
    • Guide individual geographies in development and implementation of individual strategies for growth, which may include location expansion, new product creation, etc.
  2. Commercial:
    • Manage & achieve targets for the global pay to play P&L
    • Distil key levers for a profitable operation, and ensure all pay to play programs globally implement those levers
    • Maintain in depth knowledge of the pay to play industry, keeping abreast of external competitive landscape, opportunities of expansion etc
    • Support MD and Head of BD, and input into business cases for new pay to play operations to be deployed.
  3. Operational delivery and program management
    • Provide leadership, coaching and mentoring to the respective heads of the geographies, working collaboratively with their regional line manager.
    • Establish guidelines to monitor the performance of the pay to play operations, and evaluate results to ensure the overall goals are met.
    • Oversee the end-to-end management of pay to play programs, from planning to execution to evaluation.
    • Engage and liaise with specialised colleagues for expert advice on relevant aspects like financial, legal, employment and regulatory issues that affect the pay to play business.
  4. Governance & Organisation:
    • Establish of a set of standards that all geographies with a pay to play program adhere to.
    • Ensure best practises are shared amongst the geographies.
    • Ensure pay to play operations comply with the relevant legislative framework, as well as internal relevant policies, like CFG Safeguarding Policy and GDPR.
  5. Stakeholder engagement
    • Work collaboratively with the relevant local leadership to ensure pay to play programs are a success

What we are looking for


    • General Manager experience in a highly fast paced and competitive commercial environment.
    • Demonstrable Multi-million pound P&L responsibilities.
    • Experience managing stakeholders in a matrixed environment, preferably across borders.
    • Proven analytical and problem solving experience.
    • An international mindset.
    • A plus if you have consultancy with implementation experience in a commercial setting.

City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview.

Employment is subject to the provision of proof of eligibility to work in the UK.

Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.

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