Partnership Activations Coordinator

Green Bay Packers Job Posting

JOB SUMMARY:

As part of the Packers’ office in Green Bay, WI, responsible for activating marketing partnerships by planning strategic business plans that deliver a measurable return on partner objectives (i.e. promotions, special events, advertising, social media, direct selling, direct mail, hospitality, business to business, etc.).

Job Responsibilities:

• Collaborate directly with partners—both independently and alongside Sales Executives - including senior leaders from major corporations, civic figures, business owners, marketing teams, and agencies.
• Take the lead on the Return on Objectives program for assigned partners, identifying key performance indicators and establishing measurable goals to evaluate partnership effectiveness.
• Manage the performance, activation, and fulfillment of 20-30 sponsorship partnerships annually.
• Work closely with Sales Executives to ensure the successful renewal of existing partnerships.
• Generate ideas for upselling existing partnerships by leveraging insights into partner goals and objectives.
• Support Sales Executives in developing new business concepts and proposals.
• Track and manage the fulfillment of all contractual obligations for assigned accounts.
• Utilize and maintain KORE software, the sponsorship inventory tracking system.
• Develop strategic game plans, real-time recaps, monthly reports, proof of performance presentations, and activation plans for all clients while initiating the renewal of sales cycle.
• Act as the primary point of contact for partners, managing daily client interactions and requests.
• Organize and execute sponsor events, including significant community events such as the 5K run/walk, Training Camp, Family Night, Festival of Lights, and Kickoff Weekend.
• Coordinate with internal departments to ensure the completion of promised deliverables.
• Assist in coordinating sponsorship elements related to the development of Lambeau Field, including concessions and gates.
• Prepare, route, and finalize partner contracts.
• Serve as the main liaison for accounts receivable and the finance team regarding assigned marketing accounts, overseeing sponsorship expenses.
• Ensure appropriate use of the Packers brand during activations.
• Plan, activate, and occasionally oversee game day activities, including on-field contests, video board promotions, exhibits, giveaways, and hospitality.
• Mentor interns within the department.
• Maintain a positive attitude, collaborative spirit, and team-focused approach in all tasks.
• Deliver exceptional customer service to internal and external partners & customers at all levels of the respective organizations
• Demonstrated ability to manage time effectively, prioritizing and handling multiple projects alongside daily responsibilities.
• Strong organizational skills are essential.
• Attention to detail & logistics
• Proficient in strategically forecasting planning needs for clients and events.
• Capable of solving problems with a creative approach.
• Skilled at managing urgent and last-minute situations effectively.
• Ability to make decisions and work independently with minimal supervision.
• Open to contributing innovative ideas.
• Team-oriented and willing to assist colleagues when necessary.
• Flexibility to work non-traditional hours, including weekends and evenings (e.g., game days, away games, sponsor trips, sales trips).
• Willingness to travel as needed, with the ability to balance work responsibilities while on the road.

JOB QUALIFICATIONS:

• Bachelor’s degree required and previous experience in sports (2-3 years preferred).
• Thorough knowledge of marketing and sales.
• Requires exceptional customer service skills and the ability to communicate effectively both verbally and in writing.
• Requires above average computer skills, including word processing, PowerPoint and spreadsheet applications.

Physical Demands and Work Environment:

• Ability to sit for extended periods of time.
• Ability to walk and stand for extended periods of time throughout the day.
• Ability to lift and carry up to 100 pounds.
• Ability to reach, stoop, and lift on a frequent basis.
• Ability to focus on projects for periods of time.
• Operates in a professional office environment.
• Role routinely uses standard office equipment.

SUPERVISES: This position does not have supervisory responsibilities

SUPERVISED BY: Assistant Director of Partnership Activations

DEADLINE: Please submit a cover letter and resume by Tuesday, November 19^th, 2024.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

This job description has been approved by management. This job description is not designed to cover or contain a comprehensive listing, and duties and responsibilities may change at any time with or without notice.

All resumes submitted will be reviewed and selected qualified candidates will be contacted for an interview.