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Job listing closed on 27 Mar 2024
10 Jan 2024

Sr. CRM Analyst

🇺🇸 Denver, CO, USA
Full Time
3+ years exp.
US$75,000 – US$95,000 per year

JOB SUMMARY: The Sr. CRM Analyst is responsible for planning and executing data-driven initiatives supporting multiple business functions including Marketing, Corporate Partnerships, Ticketing, and Stadium Management Company. This role is primarily responsible for CRM system administration and a focus on business intelligence with other research, analytics, and database projects. This role will also assist in fan communication through email, SMS, and other channels.


CRM Strategy & Administration

  • Lead development of the overall vision and roadmap for CRM capabilities across the organization
  • Oversee the management and on-going maintenance of the organization’s CRM system, including processes and workflow, to ensure maximum productivity and efficiency.
  • Support, provide user training and monitor CRM System for all departments including customer service, premium ticketing, and sponsorship.
  • Generate new sales leads using multiple database resources and models and manages sales campaigns for premium ticketing and sponsorship.
  • Help develop regular CRM reporting and distribute reports on a weekly/monthly basis.
  • Assist with CRM vendor relationship management.

Business Intelligence and Data management:

  • Drive continuous improvement through measurement and monitoring of KPIs
  • Generate visualizations to be shared through CRM reports or through Tableau Cloud that allow users to easily access and understand our data.
  • Develop insights and recommendations from CRM and Database to help drive sales and improve fan experience.
  • Leverage data segmentation, consumer profiles, and customer engagement scoring all with a goal of communicating more effectively with Broncos fans while driving new revenues via event ticket sales (including stadium events), sponsorship inventory and more strategic marketing.
  • Upload data to data warehouse from variety of sources and ensure data hygiene - help maintain clean data.

Email Marketing/Data Acquisition:

  • Assist marketing to develop target audiences for sales and service communications (email, social, web, print, etc.).
  • Support other departments (sponsorship, stadium, marketing, ticketing) in email communication/marketing automation needs (e.g., build forms, evaluate campaign performance, support journey development)
  • Build Eloqua email communications/campaigns – this includes segmentation/targeting of email list using data warehouse.


  • Assist in fulfillment of internal research and surveying needs – this includes sponsored surveys, post-event surveys and post-game surveys.
  • Help update regular reports and build ad-hoc analyses supporting ticketing, sponsorship and marketing
  • Research and keep a pulse on technology and how it relates to fan engagement and fan experience.


  • Bachelor’s degree
  • Resume and cover letter
  • Minimum of 3 years’ experience managing and maintaining CRM
  • Experience with Kore Sports and Microsoft Dynamics strongly preferred.
  • Knowledge of SQL
  • Experience with BI/Data visualization tools (Tableau, PowerBI, etc.)
  • Proficient in Microsoft Office (Microsoft Excel, PowerPoint and Word)
  • Ability to work all home Broncos games, nights/weekends and keep a flexible schedule


  • Experience with Tableau
  • Experience with research/survey tools usage is a plus (i.e. Scarborough, OTX Research, TRU Crosstab, Mintel, SPSS, YouGov, Qualtrics, etc.).
  • Prior sports business analytics experience
  • Experience with R, Python, or other data programming languages
  • Experience with Snowflake
  • Experience with Ticketmaster/Archtics
  • Experience with Formstack
  • Experience with Eloqua (or similar marketing automation tool, i.e.: Marketo, SFMC,)

In accordance with the Colorado Equal Pay for Equal Work Act, the expected salary range for this position is $75,000 - $95,000. Actual pay will be adjusted based on experience and other job-related factors permitted by law.

The Denver Broncos Football Club offers a robust suite of benefits for our Staff including: affordable Health, Dental & Vision coverage, Basic Life and AD&D Insurance, Voluntary Life and AD&D, Health and dependent care Flexible Spending Accounts, Sick/Personal time, Vacation time, 401(K) matching program, Paid Holidays, Tuition Reimbursement and an Employee Assistance Program.

This job posting will remain open until we have identified an adequate applicant pool. Applicants are strongly encouraged to apply early.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.