Marketing Coordinator

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Implement marketing initiatives in alignment with the Branding Committee and ticketing stakeholders to drive ticket sales, revenue growth, and fan engagement.
• Assist the Director in tracking and managing a marketing budget, ensuring proper allocation, expense tracking, and reporting to maximize marketing effectiveness.
• Assist with managing digital marketing campaigns in partnership with Major League Baseball (MLB), ensuring the optimal use of funds for ticket sales and revenue generation.
• Assist with developing and managing comprehensive media planning efforts, ensuring an optimal mix of digital, TV, radio, print, and out-of-home (OOH) media to reach target audiences and maximize return on investment effectively.
• Assist with determining the best media placement strategies and collaborate with the external media agency to ensure the successful execution of marketing initiatives.
• Work closely with the Ticket Technology Department to provide research-based insights to management regarding market trends, audience engagement, and competitive analysis to drive informed decision-making.
• Analyze marketing performance data and optimize campaign strategies with the Ticket Technology team, making strategic recommendations to maximize ROI.
• Create compelling and persuasive copy for in-stadium messaging, live broadcast reads, and digital advertising to enhance fan engagement and brand visibility.
• Work closely with the club’s design team ensuring brand consistency across all campaigns and assets.
• Along with the Director, maintain vendor relationships overseeing execution to ensure adherence to timelines and quality standards.
• Make recommendations to the Director regarding campaign effectiveness, budget allocation, and strategic adjustments to enhance marketing outcomes.

OTHER DUTIES/RESPONSIBILITIES:

• Support and contribute to long-term marketing strategy development alongside senior leadership.
• Assist with website updates and asset creation in compliance with MLB branding guidelines.
• Ensure brand consistency by managing internal and external communications and ensuring all partners use the correct branding and messaging.

JOB QUALIFICATIONS (JOB SPECIFICATIONS):

• BS/BA in Marketing, Public Relations, Communications, Business, or a related field.
• 2-3 years in advertising, creative development, promotion, copywriting, and campaign management.
• Proficiency in budget management and marketing analytics.
• Strong negotiation skills for digital ad placements and partnerships.
• Advanced written and verbal communication skills.
• Experience in leadership roles or project management within a marketing function.
• Experience with media planning, including TV, radio, OOH, digital, and paid social media.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Ability to work independently while collaborating effectively with internal teams and external stakeholders.
• Professional demeanor with a strong commitment to ethical business practices.

WORK SCHEDULE:

• Monday – Friday, 8:00 a.m. – 5:00 p.m., primarily in the office, with occasional extended hours or weekend work as required by campaign or event schedules.

PHYSICAL & ADA JOB REQUIREMENTS:

• Must be able to remain stationary, either sitting or standing, for extended periods during the workday.
• Occasionally move about inside the office to access files, office machinery, or attend meetings.
• Constantly operate a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• Regularly communicate with team members and external partners. Must be able to exchange information accurately and effectively.
• Ability to view computer screens and read documents for extended periods.
• Occasionally lift and move office supplies or equipment weighing up to 20 pounds.

SALARY RANGE:

• $26.44-$30.77 per hour ($55K-$64K annualized). This is a full-time position that is eligible for all company benefits.
• As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, job-related skills, and any other factors the Colorado Rockies consider relevant to the hiring decision for this position.
• In addition to the base salary, the Club believes in providing a very competitive and generous compensation and benefits package for its employees. Benefits include, but are not limited to, Medical, Dental, Vision, 401(k) with employer match, generous vacation and holiday program, employee parking, employer provided game tickets to home games, onsite fitness classes and experiences, employee discounts on merchandise, and so much more! All benefits are subject to eligibility requirements and the terms of official plan documents which may be modified or amended at any given time.

APPLICATION PROCESS:

• Candidates should upload their current resume, cover letter, and portfolio/website (social media pages or google drives will not be accepted) for their application to be considered.
• Applications will be reviewed on a rolling basis but must be received by 02/26/2025
• The estimated time to complete the recruitment process will be by 03/31/2025
• Please note that this is just an estimate, and the posting and recruiting process may be removed or extended at any time.
• A note for Colorado Rockies employees:
  • Please apply via the internal job board in UKG by following these prompts: MENU > MYSELF > MY COMPANY > VIEW OPPORTUNITIES > select the position > CONSENT > APPLY NOW
  • If you cannot access UKG, please list your most recent Manager as an Employee Reference on your application.

EQUAL OPPORTUNITY EMPLOYER:

Rockies baseball is for everyone! We pride ourselves on hiring, developing, and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants and employees will receive consideration for employment or promotion without regard to race (including, but not limited to, traits historically associated with race, such as hair texture and length and/or protective hairstyles), color, national origin, gender identity, gender expression, sexual orientation, familial status, marital status, ancestry, age (40+), creed, religion, disability, veteran status, pregnancy/childbirth and related conditions, or any other category or activity protected by law. In addition, we will endeavor to provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities in compliance with the ADA. All employment and promotion decisions will be decided on the basis of qualifications, merit, and business needs.

Experience

• 4