Job Title: Social Media Content Creator

Department: Content

Reporting: Social Content Lead

Location: 27GWR

Salary: £33,000 per annum

Closing date: 8 July 2024

Regulated Role: No

Brentford FC is a bit different to other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.

We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.

We play in a brand-new stadium, 15 minutes from Heathrow in vibrant west London.

We will never forget where we have come from, but we are excited about the future that lies ahead.

Come join us.

Inclusion Statement:

Brentford FC is an organisation which values and is passionate about diversity and inclusivity. We welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities. Should you require any workplace accommodations (also known as ‘reasonable adjustments), you will have the opportunity to let us know at the appropriate points in the hiring process.

Safeguarding Statement:

Brentford FC is committed to equality, the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the club, safeguarding is everyone’s responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the club’s commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team. We remind those barred from regulated activity that it is an offence to apply for such positions.

Please note that where appropriate for the role, you will be required to complete additional background checks such as Disclosure and Barring Service (DBS) checks and police checks for any time you have lived or worked outside of the UK in the last 10 years. You can find out more about this at https://www.gov.uk/dbs-check-applicant-criminal-record

Please also note that a CV application will not be sufficient. Applications will not be considered where the application form has not been completed in full.

If the role you are applying for involves regulated activity and you have been shortlisted for a first stage interview, you will be asked to fill out a Declaration of Offences Form.

The role of the Social Media Content Creator

Brentford FC has an exciting opportunity for someone with an in-depth knowledge of social media and football, and a passion for digital content to join our social media team.

In this varied role, you will be helping to shape the Club’s social media strategy, producing high performing digital content, and establishing creative best practice and optimisation across the major social platforms, harnessing trends and growing

Brentford’s social following.

The successful candidate will work within the Content Team and report in to the Social Content Lead.

Main Accountabilities

Deliver on and implement the club's social media strategy in collaboration with the Head of Social Media and the Social Content Lead.
Capture, edit and create social-first content for Brentford FC's social media channels.
Publish and distribute content on the club's social media channels including, in particular, TikTok, Instagram, Facebook, Threads and YouTube Shorts.
Use a phone to collect and publish vertical content, ensuring high-quality and engaging material.
Help maintain the club's tone of voice and brand values on social media.
Day-to-day management of club social media channels where appropriate and necessary, in conjunction with other members of the social media team.
Work with the partnerships and marketing departments to support campaigns that engage Brentford FC audiences on social media.

Support our community management by engaging with fans, friends and other publishers on social media.

Use data and insights to inform content ideation, creation and publishing across social media channels.
Ensure that all contact with players complies with the Club’s Safeguarding Policy and that any concerns are shared with the Safeguarding Team through appropriate channels.

General Club Accountabilities

To ensure compliance with all relevant Club policies, including safeguarding, health and safety policies and with specific reference to the data regulations (GDPR and PECR)
To ensure compliance with the Club’s Code of Conduct.
To ensure compliance with all relevant legal, regulatory, ethical and social requirements
To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC
To keep confidential any information gained regarding the Club and its personnel
To maintain a flexible approach to work at all times.
To ensure compliance with all Matchday Safeguarding, player welfare processes and the Club’s Safeguarding Policy and processes
To ensure that any concerns you observe, or are raised with you in your role, are shared with the Safeguarding Team through appropriate channels.
To promote equity, diversity and inclusion at the Club, in line with our EDI strategy
To promote and support positive mental health and wellbeing throughout the Club both on and off the field.

Key Internal Relationships

Marketing
Content Production
Content Planning
Football Dept
Football Comms
Corporate Affairs

Person Specification - Essential Personal Characteristics

Strong knowledge and experience of social media platforms including publishing functionality, best practice and use of insights.
Very strong social content editing skills.
Comfortable with a variety of content capture tools including phones and more traditional cameras.
Ability to use editing tools such as Adobe Creative suite apps.
Track record of creating and innovating content for channels with large audiences.
Strong communicator, able to clearly express and deliver content ideas for a Premier League football club
To be successful in this role, you will have a strong passion, knowledge and interest in football
A team-first collaborator, who’s first interest is the success of the Content Team and Club.
Comfortable operating in a highly-pressurised and fast-moving environment
Flexible and willing to work around the football calendar, including weekends and evenings where necessary.

Person Specification - Desirable Characteristics

Previous experience delivering content and a social strategy for a sporting team/organisation or other fast-moving fan-facing environment
An understand of key broader marketing principles or experience in a marketing- led role would be an advantage
Native user of key social channels