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17 Jan 2024

Analyst, Email Marketing

🇺🇸 Tempe, AZ, USA
Full Time
1+ year exp.

Position: Analyst, Email Marketing - Full-time/Exempt role

Location: Arizona Cardinals (Tempe, AZ)

Format: In-person

Cardinals Organizational Summary:

The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the National Football Conference (NFC) West division and call State Farm Stadium, in Glendale, Arizona, our home.

As one of the oldest pro football franchises in the U.S., the Club has established itself as a sport and cultural hallmark within Arizona, as well as a trailblazer for diversity, equity, inclusion, and belonging (DEIB) initiatives and firsts around the League. Our vision is to build a leading sports organization that competes for championships, drives business results, creates loyal fans, develops proud employees, and inspires hope in our community. We are relentless in our pursuit of greatness on and off the field, while positively impacting our people, our fans, and our community.

If you want to join an organization that values putting the team first, doing what is right, growing with positivity, valuing every voice, while driving performance, we would love for you to join our team. Learn more about the Arizona Cardinals and see what’s happening here.

Job Summary:

The Analyst, Email Marketing role coordinates and executes on the Arizona Cardinals Marketing Automation strategy as it relates to all direct marketing channels, with a strong emphasis on email marketing and SMS. The Analyst, Email Marketing position also works closely with Business Intelligence and Strategy, Content & Creative, Ticket Sales and Services, Ticket Operations, Premium & Guest Services, and Corporate Partnerships and activation teams.

Primary Job Duties:

The Analyst, Email Marketing role will have the daily responsibilities including, without the limitation the following:

  • Work with Director of Marketing to develop and execute all email and SMS marketing campaigns; including season ticket holder communications, marketing campaigns, e-commerce, league initiatives, and partner emails.
  • Plan and execute A/B email and SMS tests, report results and make recommendations for improvements based on those results.
  • Manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications.
  • Develop/create HTML email templates, recommending template enhancements as needed.
  • Work with internal and external creative resources to develop effective designs for all marketing communications and supporting digital experiences.
  • Must have the ability to articulate and champion email and SMS marketing best practices including consumer consent and privacy, deliverability, mobile optimization, and browser compatibility.
  • Stay up to date with industry trends for tools, applications, channels, design, and strategy.
  • Collaborate with Business Development team on contract-based partner inclusions and best practices.
  • Analyze and monitor email KPI’s across email and SMS subscription groups, campaigns, and segments.
  • Understand CRM systems/data and effectively translate this knowledge into solutions that automate processes and increase our ability to dynamically personalize communications.
  • Provide specialized expertise for the marketing discipline across acquisition, retention, churn management, deliverability, and TCPA, CCPA, and CAN-SPAM compliance.
  • Work alongside the NFL’s MarTech, Consumer Insights, Data & Analytics, and Privacy and Consent team to manage League initiatives for clubs such as NFL Preference Center, digital marketing tech migrations, 1:1 fan engagement, and Unified View of the Fan.
  • Report monthly on campaign success including sales generated, open rates, click through rates and any suggested actions based on findings.


  • Education: Bachelor's degree from a four-year College or university with a major related to marketing, communications, or data science.

  • Experience: 1-3 years of related experience working with Eloqua, Marketo, or other Marketing Automation platform required.

  • Ability to manage relationships with email service providers.
  • Email development and HTML coding.
  • 1-2 years of SQL coding required.
  • Excellent written and oral communication skills.
  • Collaborative personality, ability to work well in a team environment.
  • Creative problem solver.
  • Ability to plan strategically.
  • Knowledge and interest in NFL football.
  • Experience with various photo editing and graphic design tools a plus.
  • Experience with Google Analytics/Adobe Analytics a plus
  • Knowledge of Python and Machine Learning a plus.
  • Experience with Adobe products (i.e. Journey Optimizer, Experience Platform, & Customer Journey Analytics) a plus
  • Experience with a data science platform such as Dataiku or Rapid Minor a plus
  • Experience in sports working with Eloqua Marketing Cloud or Adobe Experience Platform & Journey Optimizer is a plus.

Cardinals Benefits/Perks Summary:

The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees. The Cardinals benefits offer care, protection, and support for employees and their loved ones. The Cardinals organization encourages an environment that is conducive to living a healthy, productive, and flexible lifestyle.

Benefits and Perks include, but are not limited to:

  • Health, Dental, and Vision Insurance options; effective the first day of hire
  • 401 (k) retirement option with employer match contribution
  • Paid Time Off Accruals (including sick time accruals)
  • Paid Time Off for most Federal holidays
  • Time off for Maternity, Paternity, Military, and Bereavement
  • MDLIVE: 24/7 medical support
  • Flexible Spending Accounts (FSA) & Health Care Saving Account options
  • Discounts on Cardinals gear & paraphernalia
  • Tuition reimbursement & Professional Growth opportunities
  • Daily free lunch
  • Complimentary season tickets
  • Subsidized gym memberships

The Arizona Cardinals Football Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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