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30 May 2024

Sr. Director, Brand & Creative

๐Ÿ‡บ๐Ÿ‡ธ Philadelphia, PA, USA
Full Time
10+ years exp.

Connected to and inspired by the technology and creative spirit of Comcast NBCUniversal, our teams at Comcast Spectacor build strong relationships, raise championship banners and generate incremental value through a winning tradition of entrepreneurship and collaboration.

The Sr. Director, Brand & Creative will be responsible for shaping and elevating our brands, developing creative for primarily the Philadelphia Flyers and Wells Fargo Center brands as well as the other properties that fall under the Comcast Spectacor portfolio.

This role will lead and manage the creative team within the marketing department, comprised of graphic designers, video producers/editors, motion graphic artists, and our print production office. They will report directly to the SVP, Marketing. This role will be involved in big picture brand positioning, creative strategy, campaign development and execution for all current and future entities within the Comcast Spectacor portfolio.

Our creative team is made up of talented and hard-working professionals who strive to create industry leading experiences and content. We believe in a positive and highly collaborative environment that allows the group to think outside of the box.

This role will work collaboratively across multiple departments, managing relationships, understanding department needs, and managing deadlines. This role will also act as the liaison with any agencies or third-party vendors.

Required skills:

  • Work closely with the SVP, Marketing to build out the creative vision in alignment with the Comcast Spectacor brands โ€“ articulating how our brand translates to our content, creative, and partnership narratives.
  • Manage the development of brand identity and positioning for both Comcast Spectacor and any current/future entities, ensuring a strong and compelling brand presence throughout all marketing materials and touch points.
  • Managing external vendors such as agencies and other suppliers, working closely to ensure appropriate levels of speed, efficiency, clarity, and quality are maintained.
  • Ensure consistent and unified brand identity across all deliverables and channels.
  • Develop creative briefs and narratives for marketing campaigns and tentpole events and activations.
  • Oversee and directionally guide creative team โ€“ guide decision making and concept development ensuring consistency and alignment to overall creative strategy.
  • Provide leadership to creative team, mentor team members and foster their personal growth and development.
  • Establish an efficient team delegation and project management while fostering a fun, supportive, collaborative environment to bring out the best work from your team.
  • Collaborate and participate on brand productions, both agency and internally led, ensuring plan and content align with overall brand objectives and creative output meets campaign, channel, and brand needs
  • Assist Marketing leaders in the ongoing development/refinement of brand architecture, purpose, and values, ensuring creative teams maintain overarching brand guidelines, usages, etc.
  • Precise proofing of all materials and deliver high-quality, on-time, error-free drafts.
  • Willingness to accept and deliver executive feedback in creative direction.
  • Continuous evaluation and improvement of project workflow, process, and tools.


  • Bachelorโ€™s degree in brand marketing, visual communications, content production or related field from an accredited four-year college or university.
  • Minimum of 10 years of relevant work experience within the creative landscape โ€“ agency experience or experience within the professional sports and entertainment industry a plus.
  • Possess advanced skills in Adobe Creative Suite on Mac platform, specifically Photoshop, Illustrator, InDesign, Lightroom and After Effects. Motion graphics experience preferred.
  • Solid experience in working in a creative environment and full-working knowledge of both print and digital production delivery techniques.
  • Ability to work in a fast-paced environment with daily deadlines and changing landscapes.
  • Strong verbal and written communication skills in the English language.
  • Excellent design sense; thorough understanding of design theory including principles such as color, typography, and composition.
  • The ability to interact, communicate and present ideas to senior leadership and outside partners.
  • Solid understanding of current web technologies and best practices.
  • Ability to work beyond normal business hours, including but not limited to nights, weekends and select holidays is required. Will be required to design and produce final files on the fly during a sporting event, at the event and from home.
  • Applicants must submit a portfolio or website link demonstrating experience and talents.

Intellectual/Social demands:

While performing the essential functions of this job, the employee is continuously asked to multi-task under time limits. Position requires constant attention to precise details and accuracy of specified standards including: following simple to complex (more than 3 steps) instructions, and concentration which frequently extends beyond 30 minutes at a time. Employees in this role will constantly be in leadership role; this requires directing others either verbally or in writing to complete tasks in prescribed time frame. This position also requires constant use of interpersonal skills including: ability to direct/motivate/inform staff and foster collaboration, being able to recognize and resolve conflicts, being able to openly communicate in writing and verbally with clients.

Physical demands:

While performing the essential functions of the job, the employee constantly operates a computer and other office devices such telephones, copy machines, fax machines, etc; occasionally moves about inside the office to access storage areas, cabinets and office machinery; constantly moves about the arena and event sites before, during and after events to service clients and supervise staff; constantly communicates via telephone, email and in-person with others to exchange accurate information.

Work environment:

The duties of this position are performed indoors and occasionally outdoors in the weather conditions prevalent at the time. The noise level in the work environments is usually moderate to loud during events and minimal during non-even times.


This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

When you apply for a position with Comcast Spectacor, LLC, we collect, use, and share your personal information as described in our Applicant Privacy Notice.

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