NASCAR banner
Job listing closed on 4 Jul 2024
19 Jun 2024

Event Experience Associate

πŸ‡ΊπŸ‡Έ Daytona Beach, FL, USA
0+ years exp.
US$13 – per hour


Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of "The Great American Race” – the DAYTONA 500. Though the prestigious season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." Among the nine major weekends of racing activity are the Rolex 24 At DAYTONA, the DAYTONA Supercross, the DAYTONA 200 motorcycle classic and the Coke Zero Sugar 400. Rarely a week goes by that the Speedway grounds are not used for events that include track tours, concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

NASCAR is seeking an Event Experience Associate. Based in Daytona Beach, FL, this important role on our team is responsible for a variety of functions in support of the NASCAR Southeast Region (Daytona International Speedway, Talladega Superspeedway, Homestead-Miami Speedway) Event Experience team. This position will report to the Event Experience Senior Coordinator and assist in all aspects of the fan experience.


  • Manage fan experiences during events including camper activities and distribution of promotional items
  • Attend various community events to help promote races and events at Daytona International Speedway
  • Assist with coordination of pre-race/post-race ceremonies
  • Coordinate with vendors and the Partnership Services team to organize on-site displays and fan activities within the Fanzone and Midway
  • Support event preparation and set-up/teardown of Fanzone, Talladega Garage Experience and similar areas
  • Participate in scheduled pre/post event meetings and site walkthroughs
  • Plan and execute driver autograph sessions
  • Assist with on-site signage creation, placement, and content strategy
  • Create race day schedules for VIPs, pre-race performers, and special guests
  • Develop schedule of event trophy movements in collaboration with Event Experience and Partnership Services teams
  • Act as a point of contact during planning and execution for various entertainment (bands, driver appearances, DJs, etc.)
  • Generate post-event recap summaries to provide feedback to the Event Experience team
  • Assist with special projects as assigned

Events to include:

  • Coke Zero Sugar 400 Weekend (August 23-24, 2024) – Daytona International Speedway
  • YellaWood 500 Event Weekend (October 4-6, 2024) – Talladega Superspeedway
  • Fall Cycle Scene (October 18-20, 2024) – Daytona International Speedway
  • NASCAR Cup Series Event Weekend (October 26-27, 2024) – Homestead-Miami Speedway
  • The ROAR Before The Rolex 24 (January 17-19, 2025) – Daytona International Speedway
  • Rolex 24 Event Weekend (January 24-26, 2025) – Daytona International Speedway
  • Speedweeks at DAYTONA (February 11-16, 2025) – Daytona International Speedway
  • Bike Week & Supercross (February 28 – March 9, 2025) – Daytona International Speedway
  • GEICO 500 Event Weekend (April TBD, 2025) – Talladega Superspeedway

Program dates are flexible, but would begin around July 29, 2024 and end May 2, 2025.

Housing not provided. Position will pay $13/hour with the ability to make overtime. Travel to other Southeast Region events outside of Daytona, if required, will be paid by the Company.


  • Currently pursuing a degree or a recent graduate in Marketing, Sports Management, or related field
  • A team player with strong organization and communication skills
  • Strong attention to detail and ability to multi-task in a high-pressure, fast-paced environment
  • Knowledge of multiple computer programs (Microsoft Office, Adobe, etc.)
  • Ability to work long and flexible hours, including all major event weekends and some evenings
  • Willingness to learn and positive attitude
  • Ability to lift over 50 lbs
  • Previous event or sports experience and basic knowledge of motorsports/NASCAR a plus

Apply Now!

Learn more about this role and our team by applying at for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

Follow us on Twitter @NASCARJobs to stay current on all of our openings.