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11 Jul 2024

Director, Commercial Ventures

🇺🇸 Daytona Beach, FL, USA
Full Time
5+ years exp.


Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of "The Great American Race” – the DAYTONA 500. Though the prestigious season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." Among the nine major weekends of racing activity are the Rolex 24 At DAYTONA, the DAYTONA Supercross, the DAYTONA 200 motorcycle classic and the Coke Zero Sugar 400. Rarely a week goes by that the Speedway grounds are not used for events that include track tours, concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

NASCAR seeks a talented professional to join in the position of Director of Commercial Ventures based in Daytona Beach, Florida.

The Director of Commercial Ventures position is part of the NASCAR Southeast Region and is responsible for maximizing our existing events, and relationships with various stakeholders plus continuing to evaluate all premium Clubs/ inventory for events at Daytona International Speedway, Homestead-Miami Speedway and Talladega Superspeedway. This person must be able to think strategically and creatively, balance multiple responsibilities and can easily collaborate with internal and external stakeholders.

Duties include but are not limited to:

  • Primary lead for all Motorcycle Events at DIS; inclusive of but not limited to AMA, Feld SX, Daytona 200, MotoAmerica, American Flattrack, Ricky Carmichael, MX Sports, Bike Week, Fall Cycle Scene
    • Main point of contact/account lead with all vendors, partners, sanctioning bodies.
    • Internal systems management for above accounts i.e. Workday, EBMS, Accounting/Finance
    • Lead for new vendor generation.
    • Attend bike shows/rally’s to identify best practices and new opportunities
    • Support SER Marketing/Comms/PR/Content/Grass-Roots teams as they develop strategies & individual tactics
  • Primary lead for select Special Events at SER i.e. NASCAR Racing Experience, Go-Karts, Magic of Lights, Welcome to Rockville, Jeep Beach, Formula E and other large-scale events
  • Primary Lead/Account Manager for Select IMSA/ROLEX 24 Partnerships
  • Growth and development of Track Rental Days / Single Make Manufacturer Racing Series
  • Continually evaluate all of our current premium hospitality spaces, and camping experiences to ensure we continue to stay ahead of industry trends to meet the needs of our customers today and in the future.
    • Lead with Design & Development on future evolutions of SER assets i.e. Tri-, Oval Club, Rolex Lounge Harley J’s, Bill Bills, Pit Box, Ally Champions Club, Speedway Terrace and Club 212

Required skills / experience:

  • College degree, preferably in related business field, i.e. Marketing, Sports Management
  • Minimum five to seven years marketing experience preferred; sports marketing or event management experience a significant plus
  • Self-starter who takes initiative and is able to take a project from start to finish
  • Ability to work through on-site event logistics and think operationally is a must
  • Ability to coordinate and deliver multiple projects at once within strict deadlines
  • Must be able to work extended hours and event weekends
  • Valid driver’s license

Apply Now!

Learn more about this role and our team by applying at for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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