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Digital Media Strategist

Do you want to work for a Championship organization? We have the job for you! The Miami HEAT marketing team is hiring a Digital Media Strategist! To be successful in this role, you should have strong strategic, analytical, and technical skills in the paid search and social spaces, and a driving passion for performance marketing. This is a senior role within a growing team that impacts multiple revenue streams across the organization.

Job Responsibilities

  • Lead all aspects of paid media allocation, implementation, optimization, and reporting across all key performance marketing initiatives (e-commerce, ticket sales, lead generation, corporate sponsorship)

  • Lead development of long-term strategies that improve impact on the business while meeting efficiency goals

  • Leverage data and insights to inform how paid works across the customer journey

  • Initiate experimentation, using test-and-learn methods to advance marketing insights and customer intelligence

  • Collaborate with creative, content, influencer, and business intelligence teams to generate hard-working digital campaigns

  • Work closely with marketing analytics, retail, and ticket sales teams to ensure sales and conversion objectives are met throughout all paid channels

  • Contribute to internal reporting and discussions surrounding ad performance data, KPI benchmarking, and ROI

Desired Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Approximately 4-6 years of relevant work experience, primarily in a performance marketing capacity

  • Advanced technical skills across Meta Ads and Google Ads are required. Experience with TikTok Ads, Pinterest Ads, and programmatic is a plus.

  • Strong proficiency in Google Analytics, Google Tag Manager, DataStudio

  • Basic proficiency in JavaScript and tag implementation is a plus

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP