Every year, the Los Angeles Rams bring together millions of fans as we play for the chance to be named the best team in the NFL. But the Rams are about much more than just football. As an organization, we strive to make Los Angeles better by connecting people through sport, both on and off the field. We are about the legacy of fandom that brings together generations of families year after year, we are about the excitement of sport and life events – an experience that cannot be replicated. We are about our community and making meaningful impact in the world around us, and we are about ensuring we embody and represent the diversity and uniqueness of our city Los Angeles. The Los Angeles Rams are at an exciting stage of growth and are looking for passionate individuals that have the desire to be a part of something bigger.

The Experiential Marketing and Game Presentation Intern will support both the Director, Experiential Marketing and the Associate Manager, Game Presentation in developing and executing year-round, fan-facing experiences and game entertainment that align with the Rams business objectives and key tentpole moments. The role will support the day-to-day operational needs including planning, producing and timely execution of initiatives surrounding Draft, Training Camp, season kickoff, game days at SoFi Stadium, game days in LA supporting watch parties while the Rams are on the road, youth programs, multicultural programs and additional off-season experiences.

We’re looking for a highly organized, creative problem solver who is able to work in a fast-paced, entrepreneurial environment with the ability to take ownership of their work and demonstrate strong abilities to effectively communicate and most importantly, be a team player.

Responsibilities

Support the concept ideation, development and production of game presentation and experiential marketing strategies to help grow the Rams fanbase
Support production and execution of year-round events, activations and home games
With the support of the Director of Experiential Marketing, oversee all team operations and planning of Rams House Hype initiatives which includes scheduling, costuming, audition, tracking inbound requests and accurately communicating game day and event logistics
Collaborate cross-departmentally as needed with creative, community, partnerships, operations, ticketing and communications and ensure alignment with internal stakeholders as needed
Assist with managing relationships with vendors and partners to ensure smooth execution of events and game days
Create detailed recap decks with data and photos of all Experiential Marketing lead events
Support load-in and load-out of activations at all events and game days
Develop planning and post-event recap decks and documents for campaigns and activations
Assist with maintaining timelines with consideration for each phase, contingencies and dependencies
Assist with the planning and execution of the NFL Fan of the Year program with our Partnerships team
Support game day stage managers with live performances and talent logistics
Represent the brand at various events, interacting with fans and brand ambassadors
Perform other duties as assigned

QUALIFICATIONS

University or College degree
Ideal majors: Marketing, Communications, Hospitality Management, or a related field
Eager to learn and continually seeking new ways to grow
Experience executing marketing campaigns and/or events is preferred
Must be a team player with excellent verbal/written communication skills
Excellent organizational and project management skills
Experience project managing and maintaining timelines
Knowledge of talent and entertainment trends
Must be able to effectively work in a fast-paced environment and juggle multiple projects
Creative problem solver with strong attention to detail
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Previous experience in sports and entertainment is a bonus, passion for the industry is a must
This is not a summer internship; it will last 9 months (commitment of 40 hours/week)
Must be based in Los Angeles and able to drive
Must be able and willing to work non-traditional hours, in non-traditional settings. This includes working all home games, watch parties locally while the team is on the road, and off-season events which may include nights and weekends.

Salary: $16/hr.

The Los Angeles Rams are proud to be an Equal Opportunity Employer.

We strive to create a sense of belonging for all employees by fostering a culture of respect and inclusion, empowering everyone to be their true selves.

Experiential Mktg Intern