Social/Content Mascot Intern

The Indianapolis Colts are seeking a Social/Content Intern to support the Mascot Program Manager in ideating, shooting, editing, and posting content to build Blue’s presence on social platforms, with a focus on short-form video content to support various platforms, as a part of our overall youth marketing efforts.

MANAGER
Mascot Program Manager

RESPONSIBILITIES
The Social/Content Intern – Mascot will support the Mascot Program Manager in ideating, shooting, editing, and posting content to build Blue’s presence on social platforms. With a focus on short-form video content to enhance the team’s overall youth marketing strategy, this position will play a key role within the mascot department managing all of Blue’s social handles. Key roles and responsibilities include:

• Manage all of Blue’s social platforms, with oversight from the Mascot Program Manager, to drive audience growth and engagement.
  • Create a weekly content calendar and collaborate with the Sr. Mascot Coordinator to establish processes and systems to plan content development and deployment daily.
  • Develop creative to support daily content on these channels, adhering to Blue’s brand standards and in alignment with the team’s overall brand standards and style guide.
• Support the organization’s overall fan development priorities, with a keen focus on youth and Gen Z, through short-form video content creation for Blue’s social handles.
• Collaborate with the team’s corporate partnership team to bring to life branded content for Blue’s social channels – helping ideate, shoot, edit and post content for the mascot program.
• Monitor social media trends, accounts, and personalities and develop opportunities to leverage these to drive interest and relevancy and reach new audiences.
• Collaborate with the team’s social team to ensure alignment on overall strategy, adherence to NFL social policies and best practices, content plans and ongoing campaigns throughout the season.
• Create content to promote and feature key club events, programs and initiatives in unique and innovative ways that resonate with youth for Blue’s channels.
• Stay abreast of emerging social trends, platforms, and technology, and provide recommendations and insight to support Blue’s social strategy and drive audience growth and engagement.
• Monitor content performance and use learnings to optimize future content creation.
• Support overall mascot appearances/programming as needed.
• Support other business verticals, as needed, for event support, etc. in alignment with the Colts overall internship program expectations.
• Other duties as assigned.

QUALIFICATIONS

• 1-2 years' experience in creating and editing social content reels and/or shorts with a proven track record of success on these platforms
• Previous sports industry experience preferred
• Working knowledge of Illustrator and Photoshop, with the ability to develop video and still graphics in adherence to brand guidelines and standards.
• Strong understanding of key social platforms, including IG and X, etc.
• Strong communication skills (verbal and written).
• Commitment to teamwork, as well as individual responsibility.
• Detail oriented, highly motivated, with the ability to multitask and be flexible.
• Valid driver’s license and the ability to drive a company vehicle.
• Ability to work nights and weekends, including all Colts home games.

Responsibilities and qualifications may change at any time with or without notice.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.