Marketing Analyst

The Florida Panthers are a community focused organization led by an authentic management team that served our country and now serves the South Florida community. The organization is on the rise and is experiencing success both on and off the ice. Led by General Manager Bill Zito, the Panthers are coming off their best season in franchise history. Off the ice, the business is experiencing growth across all key metrics and our revenue is at an all-time high. The organization is expanding outside of Amerant Bank Arena via the renovation of the FTL War Memorial/Baptist Health IcePlex in downtown Fort Lauderdale. This state-of-the-art ice facility will feature two regulation-size rinks, including a team practice rink with stadium seating, the Panthers’ new practice facilities spanning over 33,000 sq.ft. of offices and off-ice training facilities, and a 4,000-capacity music theatre for live entertainment. The future is bright, and we are very proud of what we are building in South Florida.

Job Title: Marketing Analyst
Department: Panthers Insights (Business Intelligence)
Reports To: Director, Business Intelligence
FLSA: Exempt
Employment Type: Full-time
Location: Amerant Bank Arena

Job Summary:
We are looking for a skilled Marketing Analyst who is proficient in SQL, Salesforce Marketing Cloud, and Tableau to join our Business Intelligence team. The ideal candidate will play a key role in building out campaign automations, optimizing fan journeys, and visualizing marketing analytics to drive actionable insights.

Essential Duties & Responsibilities:

Specific duties include but are not limited to:

• Develop and execute automated marketing campaigns using Salesforce Marketing Cloud to engage and nurture leads throughout the customer journey.
• Collaborate with cross-functional teams to understand business requirements and translate them into effective marketing automation strategies.
• Design and implement data-driven segmentation strategies to personalize marketing communications and improve campaign effectiveness.
• Leverage SQL to extract customer data from our internal data warehouse, allowing for the creation of highly targeted email lists based on specific criteria defined by decision-makers.
• Analyze campaign performance metrics, including open rates, click-through rates, conversion rates, etc., to optimize campaign performance and ROI.
• Create interactive dashboards and reports using Tableau to visualize marketing analytics and track key performance indicators (KPIs).
• Conduct A/B testing and other experiments to continually improve campaign performance and customer engagement.
• Stay updated on industry trends and best practices in marketing automation, CRM systems, and data analytics to identify opportunities for innovation and optimization.
• Provide insights and recommendations to stakeholders based on data analysis to drive strategic decision-making.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Statistics, Computer Science, or a related field.
• 1+ years of experience in marketing analytics, campaign automation, or a similar role.
• Proficiency in SQL for querying complex, historical data sets and data manipulation
• Experience working with Salesforce Marketing Cloud or similar marketing automation platforms.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Proficiency in data visualization tools such as Tableau or Power BI.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

Position Type/Expected Hours of Work:
This is an exempt (salary) position. Must be able to work flexible hours, nights, weekends, and holidays as needed.

At the Florida Panthers Hockey Club, Arena Operating Company, Panthers IceDen, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.

We welcome all to apply and join our team.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.