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27 Jun 2024

CRM Analyst

๐Ÿ‡บ๐Ÿ‡ธ Sunrise, FL, USA
Full Time
1+ year exp.

The Florida Panthers are a community focused organization led by an authentic management team that served our country and now serves the South Florida community. The organization is on the rise and is experiencing success both on and off the ice. Led by General Manager Bill Zito, the Panthers are coming off their best season in franchise history, entering the 2024-2025 season as Stanley Cup Champions. Off the ice, the business is experiencing growth across all key metrics and our revenue is at an all-time high. The organization is expanding outside of Amerant Bank Arena via the renovation of the FTL War Memorial in downtown Fort Lauderdale. This state-of-the-art ice facility features two regulation-size rinks, including a new team practice rink with stadium seating, and a 4,000-capacity music theatre for live entertainment. The future is bright, and we are very proud of what we are building in South Florida.

Job Title:
CRM Analyst
Panthers Insights
Reports To:
CRM Manager
Employment Type:
Amerant Bank Arena

Job Summary:

As a CRM Analyst, you will play a key role in supporting our CRM operations, leveraging your expertise in Salesforce and SQL to analyze data, optimize processes, and drive business insights. You will work closely with cross-functional teams to ensure the successful implementation and utilization of Salesforce CRM, while also utilizing SQL to extract, manipulate, and analyze data to support strategic decision-making.

Essential Duties & Responsibilities:

Specific duties include but are not limited to:

  • Assist in the implementation and configuration of Salesforce CRM, including customization, data migration, and user training.
  • Develop and maintain reports and dashboards in Salesforce to provide insights into key CRM metrics and performance indicators.
  • Utilize SQL to query databases, extract data, and perform analysis to support CRM initiatives and business objectives.
  • Assist in data cleansing, deduplication, and normalization efforts to ensure data integrity and accuracy within Salesforce CRM.
  • Collaborate with stakeholders to gather requirements, identify opportunities for process improvements, and implement solutions within Salesforce.
  • Provide support and troubleshooting assistance to Salesforce users, addressing issues and ensuring smooth CRM operation.
  • Assist in the development and execution of CRM campaigns, including email marketing, lead management, and customer segmentation.
  • Stay informed about industry trends, best practices, and new features within Salesforce and SQL to continuously improve CRM effectiveness.
  • Support ad-hoc analysis and projects as needed to support the broader CRM and marketing teams.


  • Bachelorโ€™s degree in business, Information Systems, Computer Science, or related field.
  • 1 year of experience working with Salesforce CRM, including configuration, reporting, and user support.
  • Proficiency in SQL with the ability to write complex queries to extract, manipulate, and analyze data from databases.
  • Strong analytical and problem-solving skills, with the ability to translate business requirements into technical solutions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Detail-oriented with strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
  • Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud) is a plus.

Position Type/Expected Hours of Work:
This is an exempt (salary) position. Must be able to work flexible hours, nights, weekends, and holidays.

At the Florida Panthers Hockey Club, Arena Operating Company, Panthers IceDen, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.

We welcome all to apply and join our team.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

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