Senior Director - Marketing CLTFC

Position: Senior Director, Marketing - CLTFC
Department: Marketing
Reporting Relationship: Reports to Vice President, Business Operations - CLTFC
Status: Full-Time (Exempt)

About Charlotte FC
Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club’s mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit CharlotteFootballClub.com.

Position Summary
The Senior Director, Marketing, is the lead marketing role for Charlotte FC and a key member of the Club’s leadership team. The role oversees three marketing verticals within the department including Content, Creative and Brand/Events. Priorities include growing awareness and recognition of CLTFC; sharing authentic stories highlighting all aspects of the Club; developing and executing comprehensive marketing strategies to strengthen the brand; fueling fandom and engagement through compelling campaigns; and driving revenue growth through insightful buyer-focused tactics. This person is an expert in leading a large team of high-productivity creatives and thrives on building and maintaining strong working alliances with other leaders. The role requires constant communication with teammates in ticketing, partnerships, facility operations, community engagement, communications, and soccer operations. The Senior Director, Marketing, is naturally curious about what will take the CLTFC brand to the next level and is an expert collaborator that demands excellence from their team.

As a leader, this teammate is
• The quintessential steward of the brand
• Has an intentional approach to long-term planning grounded in the early success and traditions of the Club
• Values the opportunity to bring new perspective and experiences to contribute to the ambitious goals of the team

Primary Responsibilities
• Plan and execute the creative development and review process for club and campaign assets, protecting the brand standards, and ensuring consistent usage across all content (advertising, corporate partner programming, and consumer- facing experiences and communications). This includes the creation of the brand strategy, guidelines, and asset management systems.
• Provide leadership through consistent communication that promotes a supportive and collaborative environment with clear department objectives and expectations.
• Align marketing initiatives with revenue-generating opportunities to ensure all campaigns drive leads and conversions while being consistent with the brand narrative and grow awareness and affinity.
• Collaborate with the sales, service, business strategy & analytics and partnerships teams to fully leverage business opportunities through ticket sales, renewals and partnerships strategies.
• Deliver quarterly reports to leadership providing an analysis of marketing performance and customer trends to ensure efficiency and execution throughout the season.
• Develop promotional calendars and media strategies with the ticket sales team that support campaigns, tell the brand story, and focus on call to action.
• Build lead generation campaigns that drive ticket sales and leverage local partnership ideas that deliver revenue opportunities.
• Establish and monitor staff performance, development goals and department priorities
• Perform other duties as needed.
• Key focus areas for the role include the following:
o Brand marketing and strategic messaging
o Community outreach
o Digital marketing that encompasses social media, web, app, broadcast
o Promotional marketing and ticket sales collaboration with cross functional team
o Marketing calendar, planning and key milestone development.
• Oversee marketing budgets and external agency/vendor relationships while managing proper allocation for resources to support revenue goals.
• Other duties assigned as necessary.

Qualifications, Skills and Education Requirements
• Bachelor’s degree in marketing, sports, business management, communications, or related field.
• Minimum 8+ years of progressive experience and oversight in marketing, marketing strategies, communications, or related field.
• Knowledge of professional soccer and ticket promotional campaigns.
• Sports & entertainment, property, or agency experience.
• Collaborative Business Partner

Leadership, Work Ethic, and Culture
• Strong leadership skills and business acumen.
• Exhibits a team-oriented approach, always prioritizing team above self.
• High energy leader with a strong work ethic and a desire to enhance the culture of the organization.
• Demonstrates commitment to the organization’s vision, mission, and core values.
• Projects a positive image as well as inspiring trust and credibility with stakeholders.
• Embraces the start-up nature of the early brand stage of the organization.
• Demonstrates ability to adapt and adjust to changing needs of the business while demonstrating a positive attitude.

Judgment, Decision-Making and Sense of Urgency
• Demonstrates exceptional judgment in carrying out duties.
• Demonstrates strategic thinking capabilities.
• Able to clearly define complex issues; identifies and discusses potential solutions with key stakeholders; shapes opinions and works to build consensus as appropriate; uses broad knowledge and common sense.
• Acts with purpose and urgency in making timely recommendations and decisions.

Communication
• Communicates clearly and effectively; possesses excellent interpersonal skills.
• Keeps leadership informed of important issues/aspects of the marketing performance.
• Uses effective communication tactics regarding the manner of communication, tone, and channel in all circumstances.
• Embraces an inclusive style of communication; actively listens and acknowledges conflicting points of view and treats all points of view with respect.

Work Environment
This job operates mostly in an office environment and outside in a stadium facility at times which may include inclement weather conditions. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Some travel may be required to away games or for other business purposes.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.