DEPARTMENT OVERVIEW:
Corporate Marketing
The Boston Red Sox Marketing Department is focused on supporting ticket sales and organizational initiatives through digital advertising, email marketing, promotions, and social media channels for the organization. We showcase both on-field and off-the-field products including player marketing, online game coverage, broadcast support, and outbound ticket sales messaging, all to encourage fan growth.
POSITION OVERVIEW:
The Red Sox are looking to add a creative writer and creator to join our social media team on a seasonal basis. The in-game social media producer will support game-day digital needs for the organization. Specifically, the role requires in-game X/TikTok/Instagram/Facebook /YouTube updates and content to supplement and enhance the club’s daily efforts. This will include real-time coverage of home and away games, posting highlights to several social media channels, and working to shape the online voice and tone of the brand. This role is extremely collaborative, working daily in a team setting.
Timeline: April 2024-November 2024
Available to work nights, weekends, and holidays. Shifts last from 2-3 hours before first pitch until 45-90 minutes after the final out for both home and away games.
RESPONSIBILITIES:
- Work with the social team to coordinate live coverage of all games including X, Facebook, and Instagram needs
- Assist with in-game social responsibilities for both home and away games
- Manage Red Sox Snapchat stories
- Oversee 1:1 fan engagement across social platforms
- Assist with posting to team boutique accounts when necessary
- Edit and share game recap content across all club social media
- Manage GIF and digital asset libraries
- Assist in regular social and marketing analytics reporting
- Coordinate and schedule partner posts across platforms
CHARACTERISTICS/QUALIFICATIONS:
- A deep understanding of all major social platforms and trends including X, Instagram, TikTok, Facebook, and Snapchat
- Excellent writing skills; A strong handle of grammar, punctuation, syntax, and social voice
- Keen editorial sense and significant attention to detail
- Photoshop experience and general knowledge
- Exercise excellent judgment and decision making skills
- Extensive knowledge of baseball and the league
- Prior experience handling a brand or team social account is a plus
Writing Prompt:
Please include any social handles/usernames or blogs you think best reflect your style to your application.
Additionally, we ask that you compose each sample topic from below as if you’re posting from the Red Sox team X account. Assume each topic occurs in real time; it could also include link to highlight video, RedSox.com article, Game day, Shop page, or nothing at all.
Feel free to include any ideas you have for images/GIFs/graphics. Posts can be uploaded to your application in any format you see fit, could be screenshots, a PowerPoint, Word or Google Doc, or a sample X account.
1. Someone on the roster earns the batting title.
2. First day of Spring Training games.
3. Team wins ninth straight game.
4. After entering a tie game with the bases loaded and no outs, a reliever gets out of the jam with a strikeout.
5. An outfielder makes an incredible diving catch.
6. A scoreless game is broken up by a home run from the team’s hottest hitter.
At the Boston Red Sox and Fenway Sports Management, we go beyond embracing diversity. We’re committed to living by our values, strengthening our community, and creating a workplace where people genuinely feel like they belong.
Too often, job seekers don’t apply to positions because they don’t meet every qualification. If you love this role and are great at what you do, we encourage you to apply. Your unique skills and experiences might just be what we’ve been looking for.
Prospective employees will receive consideration without discrimination based on race, religious creed, color, sex, age, national origin, handicap, disability, military/veteran status, ancestry, sexual orientation, gender identity/expression or protected genetic information.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
