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Job listing closed on 23 Mar 2024
18 Mar 2024

Senior Membership Product Executive

🇬🇧 London, UK
5+ years exp.

The Role

We are looking for a Senior Membership Product Executive to oversee the strategy for Youth Membership, working alongside the Senior Membership Product & Marketing Manager to drive acquisition, engagement and reduce churn at all levels of Youth Membership.

Additionally, the role will work alongside other Brand & Marketing colleagues in the execution of the marketing plan to support activations in both local and international markets, to drive engagement with our global fan base and deliver results.

This is a 12 month Fixed Term Contract.

Who we are

We are one of the most famous clubs in world football, with a rich heritage and history of success – read more about our history, here.

Beyond that, we are passionate about our local community and, behind the scenes, we have a wide variety of opportunities and career paths for all. We have a very defined purpose: to act for a winning team, culture and community. We achieve this by ensuring we are courageous in the pursuit of progress, we champion our community and each other, and that we do the right thing (even when no one is looking).

Your day-to-day

  • Developing youth membership proposition - work alongside Campaigns & Insight, Product & Engineering (specifically Digital product managers), Brand & Marketing and Comms & Media teams in the development of the Youth Membership proposition, producing a season-long strategic plan and delivering against this to meet Membership targets
  • Driving member acquisition - work alongside the Brand & Marketing teams to lead, plan and implement season long recruitment plans to drive acquisition into Youth Membership, identifying new and innovative ways to recruit members
  • Create membership journeys - work alongside the Membership Product Manager, other Senior Membership Product Executives, Campaign & Insight and Venue teams to create automated Membership journeys in line with the strategic plan
  • Youth member engagement - work with Membership Marketing, Brand and Campaigns teams to deliver 'only Arsenal can' digital campaigns to increase member engagement and positive sentiment
  • Events planning - work alongside Brand & Marketing colleagues to develop a strategic events plan to engage current and prospective Members to evolve both the matchday and non-matchday experience
  • Enhance supporter experience - use insight and continuous learning to develop and enhance the supporter experience and relationship with the Club
  • Advisory - act as advisory for the Club on best practice and latest trends in the Youth Membership sector

What we are looking for

  • Global experience - in a similar role within an international or global business
  • Membership programmes expertise - experience in managing Membership Programmes or subscription-based products with a good understanding of the key pillars of delivery recruitment, engagement, and renewal
  • Passionate - a passion for sports/sports entertainment
  • Self-starting and proactive - an energetic self-starter with a real drive to deliver a leading Youth Membership strategy that deeply engages with our fans
  • Commerciality and strategic thinking - strong commercial acumen and a strategic thinker, with ability to review data and results and adapt strategy accordingly
  • True team player - must be able to manage and nurture a network of stakeholders and be a strong team player
  • Analytical and creative - strong analytical and organisational skills, and ability to deliver multiple projects in a fast-moving environment. Must blend analytical skills with creativity with a good understanding of marketing principles

Please note, successful applicants will be required to undergo a DBS check.

Why choose us

At Arsenal, we want everyone to feel a sense of trust and belonging, so we are proud of both our club values and also what we offer to our employees. As one of our Gunners, you will receive:

  • An exciting reward and recognition scheme
  • Generous holiday allowance which increases with your length of service
  • Great internal learning and development programmes
  • A flexible hybrid working model
  • Priority access to apply for match tickets
  • A competitive health and wellbeing benefits package
  • A leading Employee Assistance Programme
  • Great discounts with some of our Partners

Please note: this role is being managed by Filippi Consulting on behalf of Arsenal Football Club.

Arsenal for Everyone

Arsenal for Everyone is our commitment to promoting and embracing equality, diversity and inclusion, so that everyone connected to the club feels like they belong to the same Arsenal family. We believe that diversity of background, skills and experience drives our success on and off the pitch. 

Disability Confident Leader

We are a Disability Confident Leader. We actively welcome applications from people with disabilities and long-term health conditions. If you need disability-related adjustments to the recruitment process, please indicate this in your application.

If you are likely to meet the definition of being a ‘disabled person’ according to the Equality Act 2010, we will offer you an interview if you meet the minimum criteria for a role. Please choose the option of a guaranteed interview on your application form. The information you share with us about your health or disability will not be used in recruitment decisions.

Application Closing Date: Please note, applications for this role will close on Wednesday 20th March 2024