Senior Digital Activation Executive

The Role

We are looking for a Senior Digital Activation Executive who will play a key role in our ambitious personalisation journey from delivering on a campaign by campaign basis, to building personalised journeys for our valued supporters.

This shift will be insight led and anchored in our new approach to supporter segmentation, aiming to maximise engagement with the Club and deliver best in class experiences across our digital campaign channels.

Who we are

We are one of the most famous clubs in world football, with a rich heritage and history of success – read more about our history, here.

Beyond that, we are passionate about our local community and, behind the scenes, we have a wide variety of opportunities and career paths for all. We have a very defined purpose: to act for a winning team, culture and community. We achieve this by ensuring we are courageous in the pursuit of progress, we champion our community and each other, and that we do the right thing (even when no one is looking).

Your day-to-day

• Omni-Channel campaign management - work collaboratively with multiple stakeholders to manage the delivery of digital campaigns across our owned & operated channels
• MarTech platform management - serve as one of the primary day-to-day users, and subject matter experts, of our MarTech platforms
• Maximising data - maximise the use of the data the Club holds on our supporters, to drive the most relevant and timely experiences for our supporters. Work closely with the data and insights team to analyse the effectiveness of campaigns, monitor any A/B testing results, to optimise output
• Drive innovation - be a core part of the team that drives the transition from a traditional campaign model to an insight driven journey-based approach, as part of a wider personalisation strategy
• Enhance supporter engagement - champion our supporter segmentation, and work alongside key members of the Marketing team to ensure that our digital campaigns are tailored to our audience
• Leading campaigns - lead on complex project-based campaign activity, such as Membership Renewals & Kit Launch, ensuring that key learnings are used to shape the campaign approach and strategy
• Work collaboratively - work with the Campaign & Insights team and Internal Design Studio to review creative assets against Club guidelines and best practice, ensuring that the Supporter experience is carefully considered at every touchpoint
• Stakeholder management - engage with and manage campaign stakeholders’ expectations across the end-to-end process, understanding business needs and advising where necessary the best course of action in achieving campaign objectives

What we are looking for

• Omni-Channel marketer - experience in the delivery of omni-channel digital marketing campaigns, operating Customer Data Platforms and/or Omni-channel marketing solutions
• Digital campaign planner - experience in managing campaigns across multiple digital channels, such as email, SMS, push notifications and personalised banners across .com/app. Experience in building out insight led customer journeys
• Leadership skills - experience in line management would be an advantage
• MarTech platform proficiency - familiar with one or more of the following platforms: Salesforce Marketing Cloud, Cheetah Digital, Braze, Dot Digital, Twillo, Bloomreach, mParticle, Airship, SWRVE, InCrowd
• Strong communicator - able to clearly communicate business requirements and strategies to external agencies
• Excellent attention to detail - precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously

Why choose us

At Arsenal, we want everyone to feel a sense of trust and belonging, so we are proud of both our club values and also what we offer to our employees. As one of our Gunners, you will receive:

• An exciting reward and recognition scheme
• Generous holiday allowance which increases with your length of service
• Great internal learning and development programmes
• A flexible hybrid working model
• Priority access to apply for match tickets
• A competitive health and wellbeing benefits package
• A leading Employee Assistance Programme
• Great discounts with some of our Partners

Arsenal for Everyone

Arsenal for Everyone is our commitment to promoting and embracing equality, diversity and inclusion, so that everyone connected to the club feels like they belong to the same Arsenal family. We believe that diversity of background, skills and experience drives our success on and off the pitch. 

Disability Confident Leader

We are a Disability Confident Leader. We actively welcome applications from people with disabilities and long-term health conditions. If you need disability-related adjustments to the recruitment process, please indicate this in your application.

If you are likely to meet the definition of being a ‘disabled person’ according to the Equality Act 2010, we will offer you an interview if you meet the minimum criteria for a role. Please choose the option of a guaranteed interview on your application form. The information you share with us about your health or disability will not be used in recruitment decisions.

Application Closing Date: Please note, applications for this role will close on 22nd March 2024