User Experience (UX) Jobs in the Sports Industry: A Quick Guide


User experience (UX) professionals play a vital role in the sports industry by ensuring that digital products and services are user-friendly, engaging, and enjoyable. The increasing reliance on technology in sports, from mobile apps to wearable devices, has created a growing demand for skilled UX professionals. This comprehensive guide provides an overview of the role of UX professionals in the sports industry, the types of UX jobs available, salary expectations, essential skills, and tips for landing a UX job in the sports industry.

The Role of UX Professionals in the Sports Industry

UX professionals in the sports industry work to create seamless, enjoyable, and engaging experiences for users of digital products, such as apps, websites, wearables, and virtual reality platforms. They conduct user research, create wireframes, develop prototypes, and collaborate with developers and other stakeholders to ensure that the end product meets the needs of the target audience. UX professionals in the sports industry also need to have a deep understanding of sports fans and their behaviors, preferences, and expectations.

Types of UX Jobs in the Sports Industry

  • UX Researcher: UX researchers gather data and insights about users to inform design decisions. In the sports industry, they may conduct surveys, interviews, or usability tests to understand fan preferences, habits, and pain points. This information is vital for designing sports apps, websites, and other digital platforms that cater to fans' needs and desires.

  • UX Designer: UX designers create the overall structure and flow of a digital product or service. They focus on the organization, layout, and navigation of content to ensure a seamless user experience. In the sports industry, UX designers may work on creating user-friendly interfaces for mobile apps, websites, or wearable devices that help fans stay connected to their favorite teams and athletes.

  • Interaction Designer: Interaction designers are responsible for designing the specific elements and interactions within a digital product or service. They focus on the finer details of how users interact with the product, such as buttons, sliders, and gestures. In the sports industry, interaction designers may work on projects like designing intuitive controls for sports simulation games or developing innovative ways for fans to interact with live sports broadcasts.

  • Visual Designer: Visual designers create the look and feel of a digital product or service. They focus on the aesthetics, including colors, typography, and images. In the sports industry, visual designers may work on developing visually appealing and consistent branding across a team's various digital platforms or creating eye-catching graphics and animations for sports media.

  • UX Strategist: UX strategists analyze user research and business goals to create a long-term plan for improving user experience. They help organizations prioritize UX initiatives and align them with broader business objectives. In the sports industry, UX strategists may work with teams, leagues, or sports technology companies to develop strategies for enhancing fan engagement and satisfaction across multiple digital touchpoints.

  • UX Writer: UX writers craft the text that appears within a digital product or service, focusing on clarity, conciseness, and consistency. They collaborate with UX designers and developers to create copy that guides users through an intuitive experience. In the sports industry, UX writers may create the text for mobile apps, websites, or wearable devices, ensuring that fans have a clear and enjoyable experience while interacting with their favorite sports content.

Salaries in the UX Sector of the Sports Industry

Salaries for UX professionals in the sports industry vary based on factors such as experience, job role, and location. Entry-level positions may start around $40,000 to $50,000 per year, while more experienced UX professionals can earn salaries in the range of $70,000 to $90,000. Senior-level positions, such as UX managers and directors, can command salaries well over $100,000 per year.

Essential Skills for Success in UX in the Sports Industry

To succeed in UX within the sports industry, professionals must have a combination of technical, creative, and interpersonal skills, including:

  • Strong design and prototyping skills using tools such as Sketch, Figma, or Adobe XD

  • Knowledge of UX research methods and tools, such as surveys, interviews, and usability testing

  • Familiarity with front-end development languages, such as HTML, CSS, and JavaScript

  • Excellent communication and collaboration skills for working with cross-functional teams

  • A deep understanding of sports culture and fan behavior to inform design decisions

Tips for Landing a UX Job in the Sports Industry

To increase your chances of landing a UX job in the sports industry with Rebound, consider the following tips:

  • Build a strong portfolio showcasing your UX skills and sports-related projects

  • Network with professionals in the sports and UX communities, attending industry events and joining online forums

  • Continue learning and expanding your skillset through workshops, online courses, and certifications

  • Tailor your resume and cover letter to highlight relevant skills, experiences, and interests for each job application

  • Prepare for interviews by researching the company, practicing your responses to common interview questions, and being ready to discuss your portfolio and design process in depth


The sports industry offers exciting opportunities for UX professionals to create engaging and enjoyable experiences for sports fans around the world. By understanding the roles and types of UX jobs available, developing a strong skillset, and following the tips provided in this guide, you can pursue a rewarding career in the user experience sector of the sports industry. As technology continues to evolve and play a more prominent role in sports, the demand for skilled UX professionals in this field is only expected to grow, offering a wealth of opportunities for those passionate about both sports and user experience design.