Summary & Primary Functions:

The Mission of the Partnership Marketing team is to protect and maintain partnership revenue and increase profitability.

The Partnership Marketing team will contribute to profit growth by building relationships, creating and delivering value and making the partnership experience simple and fun. The primary measurement for the Partnership Marketing and Partnership Sales teams, collectively, is revenue generation and the ability to find partners to fund and support specific initiatives of the Pittsburgh Penguins and the Pittsburgh Penguins Foundation.

This position will have complete awareness of each partner’s objectives and work alongside all applicable team departments to develop and execute a plan that creates and drives business value for our partners. This position will personally ensure that the Penguins are the best business partner that each partner has, having a positive effect on every aspect of the partner’s business that we can touch.

Job Responsibilities:

Build relationships with partner representatives at all levels – from C-suite to day-to-day team members
Build internal relationships and ensure that each communication and interaction fosters a positive working environment. Be a leader in the area of collaboration
Develop a deep understanding of each partner’s business goals and objectives
Anticipate unspoken partner needs
Inspire our team to develop innovative concepts and ideas that deliver value to partners, lead to partner activation of our marks and assets, and ensure every partner’s business objectives are met and exceeded
Lead ideation sessions that deliver ideas and concepts
Actively work with team to ensure ideas are executed
Personally own each account, deliver value and meet objectives
Maximize value of current assets, including B2B, activation and branding. Work with other departments in the organization and outside vendors to prove out ROI and other success measures for partners
Create and execute a personal plan for upsell
Execute seamless events
Partner hosting at games, trips or non-hockey events
Managing and executing promotional events and nights
Executing in-arena promotions and coordinating logistics
Collaborating with other teams and departments
Collecting necessary assets from partners to ensure delivery of benefits
Execute our renewal strategy as it relates to the individual partner list
Work with other departments on product development
Other duties as assigned

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Coordinator, Partnership Marketing