Digital Marketing and Analytics Intern
The Digital Marketing and Analytics Intern will provide support for the Green Packers organization around digital marketing initiatives (banner ad trafficking, email marketing and paid social campaigns) and analytics insight for marketing campaigns. The role will provide reports to internal stakeholders that will help drive their business objectives.
Implementing online advertising campaigns in ad server and CMS.
Processing creative, copy and ad tag changes.
Entering campaigns into 3rd party planning tools such as Facebook Ad Manager, YinzCam Ad Manager, Adobe Ad Cloud and Google DFP.
Preparing campaign pacing reports.
Producing regular (e.g., weekly and monthly) and ad-hoc reports of digital traffic, user engagement, and content production for various products and platforms.
Pulling raw data from a multitude of analytics platforms and creating presentable reports in Excel, PowerPoint and Tableau.
Creating data analyses and presentations as needed.
Performing online campaign reporting and conversion analysis.
Prepping and cleaning data for further analysis by the Packers Business Intelligence team.
Bachelor’s degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline.
Skills in Microsoft Excel, PowerPoint, Word, and Outlook required.
Ability to work quickly under the pressure of meeting the deadlines of multiple reporting projects on a weekly and/or monthly basis.
Willingness to work on routine data reporting tasks, e.g., weekly and monthly, required.
Strict attention to detail and accuracy in data required.
Self-motivated, quick-learner with strong analytical, organizational, time-management, and communication skills.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
Ability to sit for extended periods of time.
Ability to remain in a stationary position for periods of time.
Ability to focus on projects for periods of time.
Occasionally lift and carry up to 25 pounds.
Operates in a professional office environment.
Role routinely uses standard office equipment.
SUPERVISES: This position has no supervisory responsibilities
SUPERVISED BY: Senior Digital Analyst
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
This job description has been approved by management. This job description is not designed to cover or contain a comprehensive listing, and duties and responsibilities may change at any time with or without notice.
All resumes submitted will be reviewed and selected qualified candidates will be contacted for an interview.