POSITION SUMMARY

The Senior Director of Business Analytics will be responsible for advancing data-driven decision-making across the Buffalo Bills organization, focusing on increasing revenue, enhancing fan engagement, and improving operational efficiency. The ideal candidate will bring prior experience leveraging data within a sports organization, including structuring, warehousing, and visualizing data effectively; developing and monitoring data-driven KPIs; designing and executing data-driven experiments; and solving critical business challenges through analysis. This new role will streamline all tools and platforms within the Bills’ data ecosystem and serve as a strategic thought partner to department leaders across the organization.

KEY RESPONSIBILITIES

Partner with business stakeholders to create and implement a data roadmap focused on: (1) enabling data-driven decision-making, (2) establishing a single source of truth, and (3) improving organizational transparency and accountability
Recruit, hire, and lead a team of technical specialists (e.g., Business Analysts, Data Engineers, CRM Analysts, and Data Scientists) to serve as strategic advisors and objective data resources throughout the organization
Assess the Bills’ current data vendor stack and evolve the tech stack to enhance data capabilities, usage, and adoption
Develop and lead predictive modeling efforts to inform strategic decisions (e.g., retention modeling, purchase propensity)
Lead ticket pricing, product mix, and buyer-type analyses and synthesize findings into concise, actionable recommendations
Drive the Bills’ secondary market ticketing strategy in collaboration with key stakeholders
Support sponsorship initiatives, including category and asset valuation analyses, consumer and brand research, and performance tracking and reporting
Create function-specific, executive-level dashboards to monitor and communicate organization-wide KPIs
Identify and implement improvements in reporting and research methodologies
Manage the Bills’ data infrastructure to ensure compliance with NFL data privacy policies
Perform additional responsibilities as assigned

JOB REQUIREMENTS

Bachelor’s degree in Mathematics, Data Science, Statistics, Business Analytics, Computer Science, or a related quantitative field; Master’s degree preferred
8+ years of experience in data analytics, data science, data engineering, or business intelligence, with at least 3 years in a senior leadership role, preferably within the sports industry
Proven success in transforming raw data into actionable insights, communicating findings to stakeholders, and driving value across multiple business functions (e.g., ticketing, sponsorship, and marketing)
Prior experience in recruiting, hiring, and leading a cross-functional, interdisciplinary team
Demonstrated ability to source, build, and manage a data vendor stack that ensures data integrity and enhances data utilization
Strong foundation in data governance, data warehousing, and ETL processes
Hands-on experience developing and implementing predictive models to forecast trends, behaviors, and KPIs; proficient in R, Python, and SQL
Expert knowledge of data visualization tools (e.g., Tableau, Power BI); proven experience developing dashboard suites centered on clarity, accuracy, and effective storytelling
Excellent communication and presentation skills; demonstrated experience in making data insights accessible to diverse audiences
Availability to work non-traditional hours, including evenings, weekends, and holidays as needed

THE IDEAL CANDIDATE

Is a highly analytical and quantitative thinker
Balances openness and collaboration with a sense of urgency; thrives in a fast-paced environment
Is comfortable with both high-level strategic planning and in-depth analysis; willing to dive deep into analyses but able to uplevel insights into executive-level presentations
Serves as a bridge between data and business operations; helps leaders clarify objectives and identifies opportunities for data-driven decision-making
Collaborative by nature; always a team player and prioritizes shared success
Takes ownership and accountability; identifies process improvements to make the Bills more efficient and effective and takes action

BENEFITS AND INCENTIVES

We offer generous benefits and incentives, including but not limited to:

Medical Plans: Comprehensive and affordable medical plans; supplemental vision care and critical illness coverage; fully paid dental, short- and long-term disability, and life insurance coverage
Investments: 401(K) with employer matching; and annual discretionary defined employer contribution
Paid Time Off: generous paid time off including vacation/sick, holidays, volunteer time, diversity awareness time, fully paid parental leave, and personal leave
Bills Experience: deeply discounted season tickets and parking; discounted merchandise
Wellness: complimentary lunch in season; access to onsite fitness facilities
Bills Family: many social events for employees and families including season kickoff party, various holiday parties, training camp passes, and Return of Blue and Red scrimmage; DEI initiatives and employee resource groups; Community Impact and Buffalo Bills Foundation volunteer events, and more

THE BUFFALO BILLS ARE AN EQUAL OPPORTUNITY EMPLOYER