Job Summary

VSG is looking for a Marketing Manager to establish, manage, and execute the overall marketing and media strategy for the Tampa Bay Lightning business under the guidance of the Director, Marketing & Fan Experience. The successful candidate will take a lead role in managing the day-to-day marketing duties while working collaboratively across multiple touchpoints both internal and externally.

The primary areas of focus for this position will include setting campaign strategies and execution, management of advertising/media buying and trafficking to ensure all marketing campaigns are cohesive and deployed in a timely manner, drafting creative briefs, establishing and managing marketing calendar, gameday oversight, cross-functional liaison with all internal teams, and management of direct reports.

Essential Duties & Responsibilities

Assist the Director of Marketing & Fan Experience with the planning of advertising/media buying and promotional plans
Oversee the traffic the print ads, radio spots, TV spots, etc. according to the above-mentioned plans
Execute end-to-end integrated campaigns for strategic omnichannel partnerships to meet defined KPIs including increased awareness, engagement, audience growth, and revenue including, all retail initiatives, ticketing initiatives, special events/experiential/grassroots marketing, Lightning Foundation, Hockey Development, and NHL league initiatives
Work in tandem with Digital Marketing to execute full funnel advertising campaigns across radio, TV, and out of home (billboard ads) including, media planning, trafficking, and optimization for key campaign touchpoints via paid, earned, and owned channels.
Track and evaluate the impact of campaigns, recap results and optimize future campaigns by analyzing marketing-generated pipelines and implementing action plans to address gaps.
Responsible for the coordination of various promotional programs and initiatives including Tampa Bay Lightning’s Kids Club and Student Rush programs
Execution of Game Day promotions including meet and greets, in-arena giveaways, sweepstakes, etc.
Assist in the negotiation, closing, implementation and evaluation of media and promotional deals
Responsible for ordering all promotional materials and items for the organizations
Participate in strategic planning of general market sales activity and develop programs to maximize sales
Participate in the brainstorming sessions while providing leadership and guidance
Provide leadership, guidance, coaching and support of direct report(s)
Other duties and responsibilities as assigned

Supervisory & Management Responsibilities

Directly oversee Marketing Coordinator and University of South Florida Fellow

Game/Event Responsibilities

Ability to work 50% of all home games at minimum for special theme nights and promotions
Ability to work Tampa Bay Lightning branded events and initiatives as needed such as season kick-off event, GAME ONe, Hall of Fame Weekend, playoff events, etc.

Qualifications

4-6 years of related work experience in marketing, media, or related fields
A minimum of 2 years of direct employee supervisor experience, developing career progression and review programs
Minimum education level of ba/bs degree (4-year) specializing in marketing, communications, business management or sports marketing
Direct experience buying and executing paid media deals (radio, tv, ooh)
Strong communication skills – both written and verbal, with the ability to create relationships and work independently
Ability to translate results from data into clear, concise summaries/presentations
Ability to copywrite across multiple touchpoints (campaign taglines, broadcast, radio, etc.)
Team player who enjoys working in a high-achieving and innovative environment, with a commitment to be top of class
Structured, goal-oriented, with strong attention to detail
Proactive and a problem solver, with strong critical thinking skills
Ability to prioritize, be flexible with changing priorities and multiple projects
Able to maintain a flexible schedule including nights and weekends as needed

Working Conditions

Ability to work efficiently and effectively in office and arena environment that can be exciting, loud and distracting
This is an onsite role; flexibility to work a minority of time remotely.
Ability to work extended hours including late nights, holidays, and weekends as needed
Ability to work prolonged periods sitting at a desk and working on a computer.
Ability to lift/carry/move up to 10lbs
Ability to work in cold/hot indoor and outdoor temperatures
Ability to use hands and fingers on office and mobile technology
Ability to listen and speak on phone, in meetings, and in one-on-one conversations
Ability to commute to various venues throughout the Greater Tampa Bay Area
Ability to work in areas that can become crowded with equipment and/or people
Ability to move comfortable throughout the arena with minimal accommodations

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.