About the International Motor Sports Association (IMSA):

The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge, IMSA VP Racing SportsCar Challenge and Historic Sportscar Racing, as well as five one-make series: Ferrari Challenge North America, Lamborghini Super Trofeo North America, Mazda MX-5 Cup, Mustang Challenge and Porsche Carrera Cup North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information please visit www.IMSA.com, www.twitter.com/IMSA, www.facebook.com/IMSA or www.instagram.com/imsa_racing.

SUMMARY

Provides a cross-functional opportunity to contribute across the IMSA Partnership Marketing team by working with and assisting on tasks related to Business Development, Corporate/Automotive Partnerships, and Track Marketing/Promotions.

Responsibilities include gaining knowledge of operations, supporting various aspects of the business, attending, and scheduling meetings, creating, and editing documents, and all other projects and tasks as assigned.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

BUSINESS DEVELOPMENT

Geographic prospecting
- Identify prospective partners in each race market, develop outreach materials, and secure meetings at events.
Category prospecting
- Identify and research specific categories relevant to IMSA and specific potential marketing partners; contact decision makers within each organization through cold-calling and networking within identified categories, agency outreach, IMSA stakeholders, etc.
Agency prospecting
- Identify key agencies making sponsorship decisions, develop and implement plans to inform them of IMSA opportunities for their clients, host IMSA events, etc.
Research sports sponsorship trends, and other properties and suggest key categories to pursue, new inventory, etc.
Refresh IMSA Sales and Marketing Overview materials, coordinating with NASCAR Analytics to develop compelling consumer research/category data and conveying the IMSA value proposition.

PARTNERSHIP MARKETING

Organize, distribute, and track all race event tickets, hospitality passes, parking, and other associated information/access needs for Partners, Marketing staff, and other guests/prospects as directed by and in conjunction with the Partnership Marketing department.
Assist in the creative production of event resource materials for partners and execute the pre-event distribution of such materials.
Strategize and brainstorm activation opportunities that partners can participate in – at-track, in the market, digital, etc.
Build presentations, track social media metrics, and gather data as needed.

TRACK MARKETING AND PROMOTIONS

Gather relevant information from Track Promoters for marketing materials and digital assets.
Organize and distribute pre-event marketing materials to Track Promoters
Keep inventory of all IMSA signage, equipment, and hardware

SUPERVISORY RESPONSIBILITIES

The position does not have any direct supervisory and/or direct report responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Approximately 10% travel including some weekends.

EDUCATION and/or EXPERIENCE

Be currently enrolled in an undergraduate or graduate degree program or be considered a recent graduate who has not completed their degree before the fall of the application year. Have a minimum cumulative grade point average (GPA) of 3.0 on a 4.0 scale. Experience with or affinity for sports car racing is a plus.

LANGUAGE SKILLS

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.

MATHEMATICAL SKILLS

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

COMPUTER SKILLS

Proficient in Company-provided hardware and software, email, and Internet FTP usage. Must be able to use current Microsoft Operating Systems. Must have basic knowledge of Microsoft Office 365. Familiarity and proficiency with current social media platforms and Adobe Suite are a plus.

REASONING ABILITY

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

OTHER SKILLS

High level of attention to detail regarding written documents and presentations

Strong interpersonal skills including the ability to interact professionally with industry executives.

Ability to perform and maintain composure in higher-pressure situations.

Ability to multitask, set priorities, and meet deadlines.

The position is intended to provide an opportunity to learn the intricacies of the business while contributing to its overall success with an eye toward a more in-depth, specific role within the industry.

The ideal candidate has a positive attitude with an appetite for learning as well as a high level of organization, reliability, attention to detail, and the ability to work across departments.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and smell. The employee must frequently lift and/or move up to 50 pounds, sometimes with the help of another individual. Specific vision abilities required by this job include close vision, distance vision, color vision and ability to adjust focus.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

Partnership Marketing Associate (IMSA)