Manager, Communications, FIFA World Cup 2026

Reporting organisationally to the Head of Communications, the Communications Manager will be a key member of the FIFA26 Communications & PR team, and work in close collaboration with the FIFA Zurich Communications and Media Relations teams and other key individuals responsible for delivering Public Relations efforts for the FIFA World Cup 2026 that for the first time ever, is hosting 48 teams and 1,200+ players across 3 countries and 16 venues. This role will be responsible for executing comprehensive communication strategies to promote the tournament, support in cross-functional areas collaboration, and ensure effective messaging to internal and external stakeholders and the public. Further, this role will support in the crafting and coordination of press releases, crisis communication, content creation, and social media execution to maintain a positive public image and enhance engagement during the FIFA World Cup 2026.

THE POSITION

The main responsibilities and oversights of the Communications Manager for the FIFA World Cup 26™ include:

• Support in the development, creation and execution of integrated communication strategies that effectively promote the FIFA World Cup 2026, aligning with event objectives and messaging.
• Coordinate the creation of compelling and accurate press releases, news articles, and media materials for distribution.
• Develop crisis communication plans, ensuring swift and transparent responses to potential issues or challenges.
• Develop engaging content for various platforms, including social media, website, and official publications, to engage audiences and promote the event.
• Monitor media coverage and social media sentiment, providing timely insights and adjusting communication strategies as needed.
• Collaborate with cross-functional teams to ensure consistent messaging across all communication channels and touchpoints.
• Manage relationships with external partners, sponsors, and stakeholders to ensure accurate representation and messaging alignment.
• Coordinate media events, press conferences, and media-related logistics during the tournament, ensuring smooth execution.
• Provide media training to spokespeople and key stakeholders to ensure consistent and effective communication.
• Foster positive relationships with media outlets, journalists, and influencers to enhance event coverage and visibility.
• Evaluate communication efforts post-event, analyzing successes and areas for improvement to inform future strategies and initiatives.

YOUR PROFILE

Education & Qualifications

• Bachelor’s degree or similar level of higher education

Work Experience

• Minimum 7 years of experience in a public relations function
• Strong communication and interpersonal skills, both oral and written
• Sports industry experience
• Project management experience
• Ability to see the big picture and adapt accordingly
• Ability to work under pressure

Languages

• Fluent in English. Spanish and/or French proficiency is a plus

Technology

• Proficient in MS Office (Excel, Word, PowerPoint, Visio & Project) and planning software and online collaboration tools

About FWC2026

The FIFA World Cup 26™ will mark the first time that the tournament features 48 teams and will be hosted by three countries: Canada, Mexico, and the United States.

This new format redefines excellence, generating unique opportunities for greater participation and engagement from fans and players in North America and all over the world. Now is your time to be a game changer and join the workforce that is planning and delivering this unique and unforgettable experience.