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Marketing Analyst

Who are we:

A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we’re looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.

Who are you:

An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you’re committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you’d be shocked if guests weren’t positively impacted by their interactions with you.


  • Lead marketing insights projects in collaboration with the Data & Analytics team applying a wide range of methodologies to support decision-making in marketing campaigns.
  • Intimately understand objectives of all marketing campaigns and work with project managers to set goals and benchmarks, while working with data and analytics department to measure, track and report on key performance indicators across marketing channels including social media, email, mobile app, web, SMS, digital and traditional advertising.
  • Partner with data and analytics team to design, build and maintain marketing channel reports and campaign dashboards resulting in marketing insights and overall recommendations.
  • Obtain and ingest reports from marketing channel partners across digital and traditional marketing channels to report on overall campaign performance and ensure accurate delivery of data and ad buys.
  • Audit, administer and manage analytics platforms including Google Tag Manager and Google Analytics.
  • Develop and maintain testing strategy to include deploying a combination of A/B and multivariate tests for campaigns including email, web and mobile.
  • Intimately understand our fans and Atlanta DMA to identify critical customer segments to pursue and optimize customer journeys.
  • Create targeted audience segments and marketing lists for email, social and mobile app campaigns.
  • Create campaign recaps and reports to be shared with internal and external stakeholders.


  • A minimum of three years’ experience in marketing analytics, preferably with an eCommerce brand, sports team, or ad agency.
  • Ability to lead within a fast-paced environment and deliver amidst demanding timelines.
  • Expertise in Google Tag Manager and Google Analytics, up-to-date in all Google certifications.
  • Experience utilizing digital marketing and analytics platforms to access and manage reporting (i.e. Adobe Analytics, Google AdWords, Native and Third Party Social Media analytics).
  • Experience with A/B and multivariate testing and multi-channel (online and offline) attribution.
  • Ability to work with data visualization software (Tableau and Datorama strongly preferred).
  • Exceptionally strong interpersonal and communication skills.
  • High level of business acumen, creative problem-solving abilities, and professionalism.
  • Ability to interact with and present to senior-level executives and partners.
  • Tremendous teamwork and collaborative spirit coupled with the ability to work independently.
  • Independent, self-motivated, data-driven and innovative.


  • 3-5 years’ experience with Salesforce Marketing Cloud, Tableau and Datorama strongly preferred.
  • Proficiency in one scripting language (SQL or R preferred).
  • Deep understanding of Scarborough Research Data.
  • Demonstrated knowledge of survey design and analysis methodologies.
  • Sports and entertainment experience.


  • Bachelor’s degree, preferably in business, marketing, mathematics or related field.

Physical Requirements:

  • Must be able to work non-traditional hours, which may include nights, weekends and holidays

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

If this opportunity looks exciting to you, please complete the application process. Go Hawks!

External Apply
Job Details
Date Posted
13 Sept 2023
🇺🇸 Atlanta, GA, USA
Full Time
Required Experience
3+ years