The Premium Sales & Marketing Manager will lead all sales & marketing efforts pertaining to the newly created Enterprise Center Platinum Seats Program. The role requires a dynamic leader who can develop and execute effective sales and marketing strategies that drive awareness, lead generation and ultimately lead to selling out the program.
Role Responsibilities:
• Oversee the strategy to sell, deliver, and service all Enterprise Center Platinum Seat Members – including multi-year leases and event-by-event sales
• Meet or exceed established team and individual monthly, quarterly, and yearly revenue goals tied to contracted revenue (new business and renewals) and event-by-event sales
• Develop sales and marketing plans to target audiences to increase awareness, acquire new prospects, engage existing database, and drive sales tied to premium seating through web, social media, email, events and partnerships.
• Build, maintain and share email templates and automated marketing journeys tied to the sales and service of premium seating
• Provide high-end service for our premium seating clients, including but not limited to: renewals, timely collection of payments, execution of license agreements, and special requests
• Maintain sales and activity reporting to track revenue tied to premium seating
• Ensure the entire team enters all pertinent prospect and customer information in CRM platform for efficient reporting and historical data tracking
• Create campaigns that communicate the value of premium seating membership to current customers
• Develop marketing materials, sales collateral and presentations for the sales team that effectively communicate the unique features, advantages and benefits of purchasing premium seating
• Conduct sales meetings and skilled deal-closing via phone, virtual presentations, in-office and in venue presentations
Role Qualifications (Skills/Experience/Capabilities):
• Bachelor’s degree from four-year college or university
• 5-7 years of relevant sales experience: premium sales and service a plus
• Detailed-oriented and organized, with the ability to manage and prioritize multiple priorities and deadlines
• Strong strategic thinking and analytical skills, with the ability to translate date into actional insights and strategies
• Strong verbal and analytical skills
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across departments and with senior management
• Available and responsive to questions
• Communicate effectively with stakeholders at all levels
• Work well in a team environment
• Demonstrate a positive and professional attitude at all time
• Proactive with proven ability to work independently and take ownership of projects
• Strong critical thinking and conflict resolution skills handles difficult situations effectively, objectively, and with empathy.
• Ability to multi-task and prioritize to adapt to rapid change.
• Proficiency in Microsoft Office, ticketing software and in database usage
• Working knowledge of Ticketmaster Archtics
• Proficiency in CRM or related software
• Ability to work non-traditional hours, in non-traditional settings, including all home games (or other work events) that fall on nights, weekends, and/or holidays
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.