Social Media Jobs in the Sports Industry: A Quick Guide


The sports industry has embraced social media as a powerful tool for engaging fans, sharing content, and promoting events. In this comprehensive guide, we'll discuss the role of social media professionals in the sports industry, the types of jobs available, salary expectations, essential skills, and tips for landing a social media job in the sports industry.

The Role of Social Media Professionals in the Sports Industry

Social media professionals in the sports industry are responsible for managing the online presence of sports organizations, athletes, and events across various social media platforms. Their work involves creating and sharing engaging content, monitoring audience engagement, and developing social media strategies to drive fan interaction and grow brand awareness.

Types of Social Media Jobs Available in the Sports Industry

  • Social Media Coordinator: Assists in creating and scheduling content, monitoring engagement, and reporting on performance metrics.

  • Social Media Specialist: Focuses on a specific platform or aspect of social media, such as video production, community management, or analytics.

  • Social Media Manager: Oversees a team of coordinators and specialists, developing and implementing social media strategies in line with organizational goals.

  • Social Media Director: Leads the organization's overall social media strategy, working closely with senior leadership and other departments to align initiatives with broader marketing and communication objectives.

Salaries on Offer to Entry-level, Junior-level, Intermediate-level, and Senior-level Candidates

  • Entry-level: $35,000–45,000 USD per year

  • Junior-level: $45,000–60,000 USD per year

  • Intermediate-level: $60,000–80,000 USD per year

  • Senior-level: $80,000–120,000+ USD per year

Please note that salaries can vary greatly based on factors such as the size and location of the organization, as well as the candidate's experience and qualifications.

Essential Skills Needed to Succeed in Social Media in the Sports Industry

  • Platform expertise: In-depth knowledge of popular social media platforms and their unique features is critical for creating effective content and strategies.

  • Content creation: The ability to produce eye-catching and engaging content, including text, images, and videos, is essential for attracting and retaining followers.

  • Analytical skills: Analyzing performance metrics and making data-driven decisions is key to optimizing social media campaigns.

  • Time management and organization: Managing multiple platforms, schedules, and deadlines requires excellent time management and organizational skills.

  • Knowledge of the sports industry: Understanding the unique aspects of the sports industry is necessary for creating targeted social media campaigns that resonate with fans.

Tips for Landing a Social Media Job in the Sports Industry

  • Gain relevant experience: Pursue internships or part-time positions in social media or within the sports industry using Rebound to build your skills and enhance your resume.

  • Develop a strong online presence: Showcase your social media expertise and passion for sports by maintaining active and professional profiles on popular platforms.

  • Network: Attend industry events, join professional associations, and connect with sports industry professionals on platforms like LinkedIn.

  • Customize your resume and cover letter: Highlight your social media experience, achievements, and enthusiasm for sports when applying for jobs in the sports industry.

  • Stay current: Keep up to date with industry trends, news, and developments to demonstrate your knowledge and commitment to the field.


Sports social media professionals play an essential role in connecting with fans, promoting events, and shaping the image of sports organizations and athletes. By honing your skills, gaining relevant experience, and networking with industry professionals, you can successfully land a social media job in the sports industry and contribute to the growth and success of your favorite sports organizations and athletes.