Job Title: Media Buying Manager
Department: Marketing
Job Reports To: Senior Manager, Marketing
Status: Exempt
Overview: The Media Buying Manager is responsible for the placement, implementation and evaluation of the various advertising/media buying plans for the Nashville Predators and Bridgestone Arena. The primary goal for the Media Buying Manager is to assist in the planning, execution and placement of advertising to create more efficient and effective campaigns to drive revenue, extend the brand and minimize expenses.
MAJOR RESPONSIBILITIES/ACTIVITIES:
- Development of the annual advertising/media buying plan for the Nashville Predators hockey season
- Development/support of the advertising/media buying plan for select Bridgestone Arena & F&M Bank Arena events including concerts, family shows, and non-hockey sporting events
- Collaborate with the Marketing Manager to coordinate all promotional plans to maximize ad spend
- Oversee the trafficking of the tv spots, print ads, radio spots, billboards, etc. according to the above-mentioned plans
- Use research and analytics to create efficient and effective advertising/ media buying campaigns
- Implement new marketing technologies to continue effective communication with consumers and establish alternative means of obtaining updated buyer data.
- Manage all schedules, invoices, settlement information and execute payments
- Develop, maintain and grow various relationships in the media market
- Assist in the coordination of all deliverables such as tickets, meet & greets, etc. for above mentioned plans
- Assist in the overall media planning with other department events, programs and initiatives
- Assist in the negotiation, closing, implementation and evaluation of media and promotional deals
- Participate in strategic planning of general market sales activity and develop programs to maximize sales
- Participate in the brainstorming sessions while providing leadership and guidance
- Other duties and responsibilities as assigned
MINIMUM REQUIREMENTS
- Minimum of Bachelor’s Degree in Marketing, Communications, or Business Management
- Minimum of 2-3 years media buying or related experience
- Prior sports, live events and/or venue experience preferred
- Proficient in Microsoft Office & Microsoft Outlook
- Experience in various media buying related software
- Basic knowledge of Google, Meta, and media buying related social channels
- Ability to make sound business decisions
- Creative and proactive problem solver
- Strong work ethic
- Healthy and positive attitude
ESSENTIAL PHYSICAL FUNCTIONS:
- Ability to work both independently and in team-oriented environments
- Detail oriented w/ excellent organizational skills
- Excellent written and verbal skills
- Excellent interpersonal skills
- Must be able to work flexible hours including nights, weekends and selected holidays
Preds Perks: | In addition to medical, dental, vision, and life insurance, all full-time employees of the Nashville Predators and entities are eligible for Preds Perks. These currently include the following: Competitive pay, referral bonuses, 401K eligibility, priority access to event presales, tickets to events (when available), Nashville Locker Room (pro shop) discount, premium pay for overnight shifts, 19+ days of paid time off each year, Ford Ice Center programming discount, on demand pay, and bonus potential
Equal Opportunity Employer: Nashville Predators is an equal opportunity employer. The organization does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, veteran status, or disability status, genetic information, or any other applicable federal or state protected classification. The organization celebrates diversity and is committed to an inclusive environment for all employees.
In order to ensure reasonable accommodation for individuals protected by the Americans with Disabilities Act, as amended, applicants that require accommodation in the job application process may contact Margie Horwitz at [email protected] to request an accommodation.
Approved by ________________________________________ Date ___________________
Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instruction or assignments.
Preds Perks: | In addition to medical, dental, vision, and life insurance, all full-time employees of the Nashville Predators and entities are eligible for Preds Perks. These currently include the following: Competitive pay, referral bonuses, 401K eligibility, priority access to event presales, tickets to events (when available), Nashville Locker Room (pro shop) discount, premium pay for overnight shifts, 19+ days of paid time off each year, Ford Ice Center programming discount, on demand pay, and bonus potential.
Equal Opportunity Employer: Nashville Predators is an equal opportunity employer. The organization does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, veteran status, or disability status, genetic information, or any other applicable federal or state protected classification. The organization celebrates diversity and is committed to an inclusive environment for all employees. In order to ensure reasonable accommodation for individuals protected by the Americans with Disabilities Act, as amended, applicants that require accommodation in the job application process may contact Margie Horwitz at [email protected] to request an accommodation.
