Paid Media Coordinator

COMPANY SUMMARY

At Pacers Sports & Entertainment (PS&E), we are dedicated to delivering best-in-class sports and entertainment experiences while making a positive impact on our community. As the home of the Indiana Pacers, Indiana Fever, Indiana Mad Ants, Pacers Foundation, Gainbridge Fieldhouse, and the WNBA 2025 All Star Weekend, we strive to exemplify our core values of Respect, Teamwork, Trust, Passion, and Excellence in everything we do. Our mission is to create memorable moments for our fans and foster a culture of inclusivity and excellence both on and off the court. Our purpose is Winning, Serving, and Entertaining.

JOB SUMMARY

Do you excel at creating impactful paid media strategies, managing vendor relationships, and analyzing campaign performance? Do you love identifying new ways to reach target audiences? This job may be perfect for you! The Paid Media Coordinator will report directly to the Director of Marketing and play a crucial role in developing and executing paid media campaigns that drive the advertising of the Indiana Pacers.

If you are ready to join a dynamic and innovative team, apply now to become our Paid Media Coordinator!

ESSENTIAL DUTIES / RESPONSIBILITIES

• Working in close collaboration with the Director of Marketing, this individual will be responsible for formulating strategies that optimize paid media opportunities across various channels, including out-of-home, radio, digital and social media, print, and broadcast.
• Develop and maintain exceptional relationships with vendors to ideate, construct, and implement paid media campaigns while understanding all available tactics.
• Maintain a comprehensive and up-to-date calendar of current and upcoming media placements.
• Provide thorough monthly reports on campaign performance, offering data-driven insights.
• Identify opportunities to enhance marketing performance by proposing innovative techniques and staying up to date with the latest advertising trends and best practices.
• Ensure the strategic allocation of budgets across multiple platforms in collaboration with the Director of Marketing.
• Collaborate with the internal Insights team to furnish vendors with pertinent audience demographics to ensure maximum effectiveness and relevant placement.
• Coordinate with the internal Creative Services team to request and traffic collateral to the appropriate vendors.

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Education: Bachelor's degree preferred in Marketing, Communications, Business, or a related field.
• Experience: 2-3 years of relevant experience in marketing, advertising, and/or brand management roles. Experience in paid media management is a plus.
• Industry Knowledge: Knowledge of current advertising trends and best practices. Experience in sports marketing is a plus.
• High attention to detail.
• Ability to understand and communicate customer segmentation and market research.
• Experience in budget management.
• Exceptional interpersonal communication skills, both verbal and written.
• Self-starter.
• Ability to multi-task and work within tight deadlines.

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, move heavy objects, use a computer, use a 10-key calculator, use a telephone, speak, hear, and write.

While performing the duties of this job, the noise level in the office work environment is usually moderate and the noise level in Gainbridge Fieldhouse / game environment is usually loud. The stress level may become high during certain times of the year.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, gender identity, marital status, disability status, protected veteran status, or any other characteristic protected by law.