Job Title: Director, Marketing – Advertising & Promotions / Denver Nuggets

Department: Marketing

Business Unit: KSE

Location: Denver, Colorado

Reports To: VP Nuggets Marketing

Employment Type: Full Time – Salaried – Exempt

Supervisor Position: Yes

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Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.

Nature of Work:

Will be responsible for the successful development and execution of Denver Nuggets Marketing promotional and media plans

Key duties:

Develop and execute promotional and media plans in alignment with company goals
Craft and lead promotional campaigns, including ticket on-sale launch, promotional nights, season ticket on-sale, and more
Lead Nuggets paid media strategy, ensuring proper segmentation and channel placement
Handle agency and internal relationships by guiding campaigns, creative, and media buys
Lead demand generation strategy to attract new consumers to the purchase funnel, with a framework encompassing lead generation, nurturing, conversion, and retention
Interact cross-functionally to develop revenue opportunities supporting ticket sales, season ticket memberships, and retention programs
Assist with the development of consistent and unified brand identity and manages execution across all deliverables and channels
Assist with creative direction and development process via annual marketing campaign and presents key elements, objectives and goals to stakeholders
Review and optimize performance of all marketing activities to maximize conversions, revenue and return on investment; and to assess against goals and benchmarks
Own email marketing strategy, email marketing calendar and development of content
Provide hands-on tactical leadership to marketing team, mentor team members, and foster their personal development
Effectively communicate and collaborate with key internal stakeholders, including brand teams, BI, Ticket Sales, Broadcast, and etc.
Continuous evaluation and improvement of project workflow, process, and tools
Management of advertising budgets, consisting of cash, ticket/premium trade and rights holder media assets with brand teams
Review payment of vendor/media invoices; serves as primary contact for vendors/media regarding payment issues as needed.
Collaborate frequently with Business Intelligence to evaluate the efficacy of media and attribution models

Collaborate with Business Intelligence to conduct a semi-annual brand health study and evaluate the effectiveness of marketing campaigns across various metrics
Direct and optimize KSE’s media assets including TV, Digital, Social, Print, Radio, and Outdoor media
Provide strategic guidance on best use of available media resources, opportunities for improvement, etc.

This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Working Conditions & Physical Demands:

Typical Office Conditions

Qualifications

7+ years of experience in marketing and brand management
Experience directing brand, digital marketing and demand generation programs
Knowledge and interest in pop culture including sports, music, lifestyle, and film & television.
Understanding of the ticket sales cycle and ticket demand
Bachelor’s degree required
Strong quantitative, analytics, and problem-solving skills
Mandatory experience with: Microsoft Office, Media Trafficking, Reporting, and Ticketing
High attention to detail with ability to handle projects from origin through execution
Willingness to learn and should be able to flourish in a high growth, dynamic, entrepreneurial environment
Effective interpersonal skills, both oral and written
Self-starter, entrepreneurial with hands-on approach towards business

Competencies/Knowledge, Skills & Abilities

Ability to maintain positive attitude and demonstrate professionalism
Ability to maintain a high level of confidentiality
Ability to complete work accurately and in a timely manner
Ability to work independently & in a group setting and demonstrate good judgment skills
Ability to communicate effectively orally and in writing
Possesses excellent interpersonal skills
Ability to multi-task, prioritize and adapt to changing environments

Compensation

Base salary range $65,000 - $75,000
Eligible for annual discretionary bonus

Benefits Include

12 Paid Company Holidays
Health Insurance (Medical, Dental, Vision)
Paid Time Off (PTO)
Life Insurance
Short and Long-term Disability
Health Savings Account (HSA)
Flexible Spending plans (FSAs)
401K plan

Equal Employment Opportunity

Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Director, Advertising & Promotions - Denver Nuggets