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23 Jan 2025

Senior Manager, Global Partnership Activations

🇺🇸 Las Vegas, NV, USA
Full Time
5+ years exp.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

The Company:

Foley Entertainment Group (FEG) operates the NHL’s Vegas Golden Knights, an American Hockey League (AHL) team named the Henderson Silver Knights, and an Indoor Football League (IFL) team named the Vegas Knight Hawks. FEG also owns/operates the practice facility for the Golden Knights named City National Arena, the practice facility for the Silver Knights named America First Center, and a 6,000-seat arena named Lee’s Family Forum.

At FEG, we pride ourselves on a consultative, collaborative, innovative approach to corporate partnerships. Our partnerships team is responsible for driving revenue for the organization by selling and activating partnerships with a variety of local, regional, national and international companies. We are passionate about developing creative integrated marketing campaigns for brands, building strong long-term relationships with our clients, and achieving goals that ultimately benefit our partners, our fans and our organization.

Essential Functions:

The Senior Manager, Global Partnership Activations will be part of the overall FEG corporate partnerships team, with a focus on sponsors of the Vegas Golden Knights and City National Arena. The Senior Manager will oversee activation and ensure contractual sponsorship elements are fulfilled and executed properly for a robust list of companies and will provide leadership to the Partnership Activation Team. This person will also drive revenue by renewing/refreshing and opportunistically upselling their assigned partners, promote the VGK Knights Code, and retain and grow revenues. This position will be based at City National Arena in Summerlin/Las Vegas, NV and report to the Vice President of Global Partnership Activations.

Primary Responsibilities:

· Responsible for managing the day-to-day activation and servicing for a portfolio of assigned partnership accounts

· Oversee activation and ensure contractual sponsorship elements (gameday and non-gameday assets) are fulfilled/executed properly for assigned VGK/CNA partners

· Maintain an ongoing understanding of each partner’s business and competitive environment

· Attend contracted appearances, commercial shoots, etc. as needed at sponsor’s business, community service event and/or other specified locations.

· Establish and lead meetings with internal department stakeholders & associate vendors to ensure contracted sponsor assets are executed on time and on strategy, including oversight to select areas of focus across the department

· Create mid-season and/or end-of-season recaps and track asset valuation for all assigned partnership accounts.

· Assist in the planning of strategic hospitality events for partners – Gameday hosting, Partner Trips, Business Alliance Events, Season Kickoff Luncheon, etc.

· Work with Team Photographer on capturing photos for VGK events and partner assets as needed.

· Attend all VGK home games, as well as select other FEG events, to build and develop client relationships and ensure that assets are fulfilled properly and are recorded for proof of performance

· Attend non-gameday/community events on behalf of the Company as needed to manage partner activation/involvement in those events.

· Be knowledgeable and trained in the KORE software service, with the ability to manage detailed inventory, ongoing system tracking and updates.

· Take lead in developing and managing a strategic plan for assigned VGK renewal accounts that are expiring in tandem with VP of Global Partnership Activations.

· Coordinate internal brainstorming meetings with other VGK/FEG colleagues to develop innovative assets and ideas for your assigned sponsors.

· Bring new and compelling ideas to current partners whenever possible (IE – value add and upsell opportunities)

· Develop and maintain excellent relationships and communication between the Partnerships department and other departments such as Community Relations, Ticketing, Content, Game Entertainment, Legal, Communications & Content, Hockey Operations, etc.

· Provide mentorship and leadership across the enterprise for various Manager, Coordinator and Intern roles

· Serve as a liaison between third party companies associated with VGK to assist in making sure the partner/fan experience is positive i.e. Levy, AEG, Rank & Rally, etc.

· Other duties as assigned from time to time.

Key Competencies and Experience:

· Bachelor’s Degree.

· Minimum of 5-years of professional experience, preferably in sports with a team, brand, or agency.

· Strong proficiency with CRM tools (KORE) and Microsoft Office suite (Word, PowerPoint, Excel, etc).

· Experience using graphic design software preferred (IE - Photoshop) but not mandatory.

· Strong desire/willingness to learn.

· Ability to consistently meet hard deadlines.

· Strong attention to detail with the ability to plan and develop marketing campaigns.

· Positive attitude and quick thinker. Always lead with YES internally & externally.

· Excellent interpersonal skills and a relentless work ethic.

· Highly organized, with an ability to handle a high volume of detail-oriented partner agreements and projects.

· Must have a flexible work schedule to work special event responsibilities throughout the year: weekends, nights and holidays as dictated by games/events

· Ability to thrive in a fast-paced workplace.

· Team player with a no-ego, ‘we’ not ‘me’ approach. Most of all, understand that teamwork is what makes the dream work.

· High level of integrity, and ability to uphold the organization’s “Knights Code” (company rules of conduct).

· Ability to stand up and/or work with your hands for extended periods of time. Lifting objects (rarely more than 20 lbs) on occasion.

Travel:

· Minimal/occasional.

Schedule Overview:

· Candidate is expected to attend all VGK home games (Approximately 45 home games per season) as well as select other events as assigned.

· Candidate will need to work nights, weekends and holidays as assigned.

Our culture:

· No ego, ‘We’ not ‘Me’ approach to everything we do.

· Positive energy.

· Relentless work ethic.

· Knights always advance & never retreat.

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