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Job listing closed on 8 May 2024
2 May 2024

Brand & Event Marketing Coordinator

🇺🇸 Detroit, MI, USA
Full Time
1+ year exp.

Position Title: Brand & Event Marketing Coordinator
Circle, Department:
Brand Strategy
Status (E/NE, FT/PT): Non-Exempt, Full-Time
Reports to: Director, Brand Marketing

Here at the Detroit Pistons, we are focused on equality for all. We work collaboratively to foster a diverse and inclusive work environment that celebrates our differences while driving innovation and equity. Creating impactful experiences on and off the court is what we do - and ensuring that everyone has a voice is how we do it.

As the Brand & Event Marketing Coordinator, you support the Brand Strategy team with involvement in brand-extensions including Merchandising, Events, Game Presentation, Social Media and Influencer Marketing which will all benefit from your ability to provide day-to-day support of amplifying the brand.

We are seeking a team member with a positive, upbeat demeanor that can connect with a diverse population, and we are excited to meet you!

Role Responsibilities:

  • Oversee game day concourse experiential activations including set up & tear down for all Pistons home games. Ensuring alignment with Operations, Game Presentation & Partnerships to improve the Detroit fan experience.
  • Responsible for Pistons archival assets within Little Caesar’s Arena, working collaboratively with ISE curators to maintain and update Pistons memorabilia.
  • Partner with Director, Brand Marketing to complete all phases of experiences and events.
  • Inclusive of owning, ideating, planning, and implementing internal and external facing events and facilitating post event/initiative summaries, surveys or recaps where necessary.
  • Assist with planning and execution of all big brand initiatives within the organization inclusive of monthly initiatives and theme nights and department-specific strategy pillars that tie back to the overarching brand narrative.
  • Works collaboratively to ensure cohesion and alliance of all activities that touch the fan across various departments, including Revenue, Marketing, Production, Social Media, PR, Community & Social Responsibility etc.
  • Participate in team meetings and creative brainstorms around internal processes, client trends or needs, deliverables, or general matters specific to brand growth and development.
  • Assist Director, Brand Marketing with key partner, influencer & retail executions by handling travel, accommodations, contracts, talent gifting, and event credentials where necessary and as it relates to building the brand.
  • Handle creative requests and budget tracking for Brand Strategy department.
  • Complete additional tasks as assigned

What we’re looking for:

  • Bachelor’s degree preferred
  • 1-3 years of experience in Marketing, Communications and/or Events
  • High-energy, creative and results driven marketer who is a self-starter that can work across functional matrix team
  • Highly organized and meticulous with excellent written and verbal communication skills.
  • Willing and able to work extended hours, including games and events on nights and weekends
  • Passionate about brand storytelling, creative solutions and brand building
  • Outstanding professionalism and polish in demeanor
  • Naturally curious and stays apprised of cultural trends, local trends, industry trends, and new brand-building methodologies.
  • Proficient in Microsoft Office, with emphasis on Word, Excel, PowerPoint and Outlook


The Detroit Pistons organization is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from public health authorities and our medical advisors, we require that all Pistons employees be fully vaccinated against COVID-19. We will consider requests for exemptions to accommodate individuals who cannot be vaccinated due to a medical condition or sincerely held religious belief, practice, or observance.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.