Washington Nationals banner
Washington Nationals logo

Manager, Sponsorship Activation


The Manager of Sponsorship Activation is a key contributor to the sponsorship department. This role serves as the primary point of contact for our teams’ corporate partnerships. This role requires an individual to have a strong passion for customer service. At the Nationals customer service is our number one priority. The Activation Manager is responsible for the planning, fulfillment, and measurement of all contractual elements for the Managers assigned book of business. This position will service and interact with senior level clients and guests as well as internal contacts across multiple Nationals departments.

The Manager of Sponsorship Activation will report to the Director of Sponsorship.

The Nationals are a military-friendly organization actively recruiting veterans and spouses.

Essential Duties and Responsibilities:

  • Understand objectives and goals of assigned partners in order to develop measureable, integrated activation strategies that drive business results
  • Act as the primary liaison between assigned partners and all internal Nationals departments including Community Relations, Philanthropies, Marketing, Gameday Entertainment, Social, Ticketing and Ballpark Operations
  • Serve as a subject matter expert related to assigned accounts and their lines of business
  • Provide strategic sponsorship guidance and recommendations to partners
  • Plan and execute both gameday and non-gameday events and activations
  • Host and support partners at games as needed
  • Conduct weekly activation planning meetings with key accounts
  • Work with metrics providers to analyze social media and broadcast performance
  • Produce mid-season and end of season summary reports
  • Forecast, prepare and track multiple client budgets
  • Provide best in class customer service
  • Participate in and/or lead key Corporate Partnership initiatives as assigned by the Executive Director
  • Other duties as assigned


Minimum Education and Experience Requirements

  • Bachelor’s Degree from a four (4) year university or equivalent military experience and
  • 1-2 years of experience working in sponsorship activation either for a sports property, a sports marketing agency or a brand

Knowledge, Skills, and Abilities necessary to perform essential functions

  • Deep understanding of the sports sponsorship space including trends and tactics
  • Expertise in developing and measuring dynamic sponsorship activations
  • Ability to lead large complex partnerships with multiple senior level stakeholders
  • Expertise in developing and measuring dynamic sponsorship activations
  • Strong verbal and written communication skills
  • Proficient in budget management and planning
  • Exceptional time management and organizational skills with the ability to direct the work activities of several associates across multiple departments
  • Ability to handle multiple tasks simultaneously in a fast-paced environment
  • Excellent interpersonal and relationship building skills
  • Uphold our core values: Excellence, Performance, and Accountability. These core values set the tone in everything we do, help us succeed on and off the field, make a difference in the community and provide the best guest experience in sports. It is important that the person in the position commits themselves to these core values so that we can constantly move forward in the same direction – Together

Physical/Environmental Requirements

  • Office: Working conditions are normal for an office environment. Position may require occasional weekend and/or evening work.
  • Gameday: Job requires employee to function in a high activity and heavily crowded outdoor professional sports venue. May work at heights. Employee will be exposed to inclement weather of varying degrees. While performing the duties of this job, the employee is regularly required to stand for long periods of time, walk long distances, and climb up/down stairs. The employee is required to stoop, kneel, crouch, or sit and must lift and/or move up to 45 pounds

All applicants for employment at the Washington Nationals are required to be fully vaccinated against COVID-19 prior to commencing employment. Applicants who receive a conditional offer of employment will be required to produce proof of vaccination status prior to their first day of employment. Applicants with qualifying disabilities or bona fide religious objections may be exempted from this requirement or otherwise accommodated if they are unable to be vaccinated.

External Apply
Job Details
Date Posted
13 Sept 2023
🇺🇸 Washington, DC, USA
Full Time
Required Experience
1+ year