Position: Marketing Specialist – Abbotsford Canucks

Department: Marketing

Reports to: Manager, Marketing

POSITION SUMMARY:

The Marketing Specialist leads the development and execution of all ticketing relating marketing campaigns for the Abbotsford Canucks. As a key member of the Marketing Team, they build effective working relationships with stakeholders and leverage both internal and external resources to deliver campaign objectives.

This role will focus on:

Partnering with the Manager, Marketing on production and execution of all revenue generating marketing campaigns supporting ticketing, membership, and premium products
Liaising with business leaders to ensure marketing initiatives deliver on business objectives and departmental goals; working with key internal stakeholders to define success, clarify campaign scope, and establish timelines
Implementing marketing budget for ticketing and premium campaigns, optimizing spend through analytics-driven decisions
Leveraging in-house and external research and analytics resources to turn data into insights and insights into an advantage
Building marketing plans that deliver on campaign objectives (i.e., content, message, channel mix, etc.)
Championing marketing’s ticketing strategy execution and reporting, including deployment of email marketing campaigns, sharing best practices with marketing team to support growth and learning of team
Using best practices like workback schedules, RACI charts, and project charters to ensure campaigns and collateral are delivered on time, within budget, and at the required level of quality
Liaising with in-house Content, Design, and Digital teams to build strategic, compelling briefs that deliver desired outcomes (i.e., lead generation, market awareness, fundraising, etc.)

WE HAVE:

A team you can belong to and believe in
A fun, high energy environment
An open mind for new ideas
The opportunity to embark on a career development journey

YOU HAVE:

Ensuring all campaign touchpoints are aligned to overall brand standards and quality expectations
Post-secondary degree or diploma in a related field such as marketing or business management
2-3 years of experience in a similar marketing/agency role
Solid knowledge of digital marketing tactics, including social media, display, SEM, etc.
A proven ability to make critical data-driven decisions independently
Experience prioritizing the use of limited resources to optimize results and efficiency
Strong attention to detail and exceptional time management and organizational skills
This is an onsite role at our office in downtown Vancouver

Vancouver and Abbotsford are two of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.