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Manager, Marketing

The Manager, Marketing role will implement the Marketing deliverables of AHL team and Abbotsford Centre and oversee the team and execute all campaigns contained within the marketing plan that support the goals and initiatives of the Abbotsford AHL Team and Abbotsford Centre.

ESSENTIAL DUTIES AND RESPONSIBILITIES: (Other duties may be assigned as required)

  • Implement the annual marketing plan of the business that drives ticket sales, member retention, partnership marketing, corporate partnership, retail, hospitality, Premium Experience, Human Resources and fan engagement departments initiatives

  • Lead the Marketing function and oversee the day-to-day supervision, growth, and development of all team members

  • Act as the lead champion of the digital marketing process and support the development and execution of marketing campaigns

  • Liaise with the Content, Creative, and Game Operations stakeholders to develop marketing collateral aligned to campaign goals and overall brand standards

  • Work in concert with the brand stakeholders to develop annual brand theme and maintain brand standards throughout all fan touchpoints

  • Support all paid and contra-based marketing relationships with third-party vendors including local and regional media organizations

  • Support the development and management of all digital properties including web, social, and mobile

  • Grow our fan base within identified target segments and execute targeted campaigns to improve overall affinity and loyalty

  • Oversee the overall ticket marketing strategy with focus on casual sales and manage the day-to-day planning, execution, and reporting on the performance of all marketing platforms (both traditional and digital mediums)

  • Enhance and manage the overall experience of season ticket member personal and online experiences to maximize retention and new memberships

  • Work with various CSE departments to align resources and maximize efficiencies

  • Lead hockey team radio broadcast and live stream strategy

  • Support media relations for business operations

  • Role requires weekend and evening work hours


  • A post-secondary degree or diploma from a recognized institution in a related field or an equivalent combination of education and experience

  • At least 5+ years of experience in leadership of sales and marketing teams; experience within sports marketing preferred

  • Experience in digital marketing including web, email, social media and content

  • Experience in professional hockey and concerts marketing an asset

  • Experience with software applications such as Hubspot, Google Analytics, Omniture, etc.

  • Excellent people skills, with an ability to work closely and cooperatively with internal and external clients at all levels

  • Experience leading a team –direction, focusing effort, and driving passion and motivation towards the realization of department goals and objectives

  • Highly-organized and detail-oriented individual with outstanding administrative and time management skills

  • Experience compiling reports and giving presentations to senior executives

  • Skills driving both highly analytical as well as highly creative ideas to improve overall customer experiences

Vancouver, and its neighbouring city Abbotsford, are two of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.