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Director, Content Distribution & New Media

We are U.S. Soccer and we are the future of sport in the United States. Our mission is to make soccer the preeminent sport in the United States. We embrace diversity, technology and global connections to drive the growth of our sport and serve our athletes and fans. We seek motivated, passionate, skilled people who can think, create and work on a team.

U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture and an atmosphere for professional development.

The Federation’s core principles set organization-wide standards to identify and foster our culture and inform how we interact and hold each other accountable. These principles guide U.S. Soccer: We Win Together. We Aim High. We Champion Diversity, Equity & Inclusion. To be successful as a USSF employee, it is critical to demonstrate and live up to these principles every day and with every interaction with peers, stakeholders, and partners.

The Federation’s core values are the individual attributes and characteristics that staff embody to uphold the organization’s principles and succeed. These values guide our employees: Integrity. Commitment. Teamwork. Respect.

Our staff is our greatest asset.

Position Description

The Director of Content Distribution and New Media will oversee our content distribution strategy across all digital and media platforms, lead new business relationships, explore opportunities on emerging platforms and manage negotiations and strategic transactions on behalf of U.S. Soccer. This person will oversee our existing footage licensing business, as well as help identify and pursue new opportunities to distribute U.S. Soccer content across new platforms. The Director will also lead the management of new premium content creation opportunities and help expand the reach of the U.S. Soccer brand via great story-telling opportunities.

Primary Duties & Responsibilities

  • Responsible for developing and executing a content distribution and footage licensing strategy, along with key departments in the organization.

  • Drive revenue generation through oversight of rights availability of content licensing for partners and asset monetization opportunities.

  • Oversee relationship with footage licensing partner, including management of footage licensing guidelines, guidance on rate cards, request approvals, reporting and invoicing.

  • Manage internal stakeholders and processes, gather internal feedback and approvals.

  • Partner with Marketing and Content teams to align on yearly content plans and content distribution strategy.

  • Identify and evaluate new business opportunities to increase revenue via content distribution.

  • Oversee opportunities for new premium content and help expand the reach of the U.S. Soccer brand via great story-telling opportunities.

  • Oversight and management of partnership deliverables across distribution partners agreements.

  • Work with Product and Content teams to define processes and create efficiencies to deliver relevant content to partners.

  • Work closely with Legal team to develop new business relationships, structure deals, improve efficiency and negotiate all deal renewals.

  • Deliver recaps for ongoing partnerships and revenue reporting for all content distribution and licensing.

  • Identify media trends, emerging platforms and recommend new business strategies as a part of playing an active role in department strategic planning.

  • Additional responsibilities as assigned.


Minimum Qualifications

  • Minimum of 8-year experience in media rights licensing in sports or media organization

  • Excellent interpersonal, verbal, and written communication skills

  • Exceptional time management skills and ability to prioritize workflow

  • Ability to develop relationships with senior-level marketing executives

  • Experience in presenting to senior leadership and teams

  • Ability to work effectively in a fast paced, team environment

  • Strong computer skills, including Microsoft Excel, Word, and PowerPoint.

  • Able and willing to work non-traditional hours including evenings and weekends as needed

  • Able and willing to travel up to 25% of the time to U.S. Soccer controlled matches and other events as needed

Desired Qualifications

  • Previous experience in sports and working with high profile athletes, coaches and teams

  • Builds relationships through genuine interpersonal skills

  • Experience in content distribution and digital media partnerships

  • Deep understanding of the ever-evolving sports marketing and media landscape

  • Exceptional attention to detail

  • Ability to manage multiple concurrent events through multi-tasking and prioritizing efficiently

  • Ability to work independently and as a part of a multidisciplinary team

  • Bilingual (English and Spanish) – able to read, write and speak Spanish proficiently preferred

U.S Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization.

We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.