Senior Manager, Business Development
Primary Objective: Responsible for generating new business revenue through successful prospecting, pipeline management, strong relationships, business acumen, objective-based selling, and negotiation. This role requires a positive attitude, a solution-oriented and collaborative mindset, the ability to be creative & adept at storytelling, and tackle the job with an innovative approach. This position will also assist the partnership activation team in strengthening existing relationships to ensure retention and long-term revenue growth.
Develop and maximize new strategic business partnerships to drive profitable, long-term revenue growth while providing exceptional service to partners.
Perform market analysis and competitive review per partner category.
Initiate, schedule and conduct meetings to gain in-depth understanding of prospective partners’ marketing and business objectives.
Ensure partner-focused business objectives (ROO/ROI), asset alignment, analytics, and world class storytelling are incorporated into all new sales presentations.
Create, present and negotiate customized sales proposals to deliver results for partners, while ensuring Mariners revenues and profitability.
Strategic mid-term planning in order to build and maintain a pipeline of partnership opportunities, while maintaining accurate records and detailed sales activities in CRM (Customer Relationship Management).
Successfully develop, maintain and grow partner and agency relationships to connect to market opportunities.
Meet and exceed all personal and team sales goals.
Keep abreast of marketing trends in sports and various marketplaces to be prepared for innovative recommendations for improvement.
Work cross-functionally to align internally early in the process regarding proper partnership integration discussions, to create and implement opportunities that ensure both long-term partnerships and the drive for incremental revenues.
Represent the organization in a positive and professional manner at all times.
Will perform other duties as assigned.
Education and Experience:
Bachelor’s degree required.
A minimum of five (5) or more years of sponsorship sales experience, (professional sports, entertainment, advertising, or consulting agency preferred).
Brand experience preferred.
Diverse market and work experience preferred.
Competencies, Knowledge, Skills and Abilities (KSA’s):
Demonstrated previous success and proficiency in closing partnership agreements with multiple elements including media, IP utilization, in-venue branding, onsite and community-focused activation, promotions and hospitality.
Committed and enthusiastic helps support the team to achieve results in order to improve bottom line performance.
Outstanding customer focus; anticipates the needs of internal and external customers and takes actions to ensure an exceptional experience for clients.
Proficient in computer programs and software necessary for the position including Microsoft Office (Word, Excel, PowerPoint, etc.), Adobe and CRM.
Shares and expresses thoughts in a clear and effective manner through verbal and written communication skills. Exhibits effective listening skills and builds positive relationships with all team members, vendors, and guests. Is diplomatic, tactful and professional in all forms of communication.
Understands and supports the team and is quick to volunteer to assist others. Others view most interactions as being positive with a willingness to achieve common goals. Effective in working with others to cooperatively solve problems. Workplace behavior is consistently respectful of others.
Takes personal responsibility for getting things done in a way that positively and professionally represents the organization.
Demonstrates through their actions and interactions with others a commitment to Mariner Purpose, Mission and Values.
Competent in required job skills and knowledge. Completes work assignments thoroughly and completely in an accurate, and prompt. Identifies and corrects errors. Is careful, alert and accurate, paying attention to details of the job.
Makes decisions and takes actions that contribute to exceptional experiences for guests.
Initiate and maintain actions to attain goals, regularly monitoring progress.
Appropriately manages risk and capitalizes on opportunities that lead to positive outcomes for the business.
Approaches change positively and leads others through the change process with a focus on the positive outcomes for the business.
Handles sensitive and/or confidential information professionally, involving only those who need to be involved or informed.
Know when to make a unilateral decision and when to consult with the team or superiors, and how to involve them in the process.
Navigate a variety of social, emotional, and interpersonal situations to leverage the capabilities, insights, and ideas of all individuals.
Independently takes actions that creates a positive outcome for the organization and/or an exceptional experience for guests.
Recognize the complexity of business needs in today’s environment, evolve as needed, and utilize talent to lead this transformation.
Effective negotiation skills that includes analyzing a problem to determine the interests of each party in the negotiation and effectively communicating that between the parties involved.
Strong attention to detail and deadlines.
Identify, collect, and analyze relevant information to a problem and create multiple solutionsThinks globally and analytically in order to reach appropriate solutions and create positive results for the organization.
Physical Activities & Working Conditions
Evening, weekend, and holiday work may be required.
Some travel may be required
The Mariners are committed to providing a competitive total rewards package for our valued Team Members.
The anticipated range of base compensation for this role is $100,000-$110,000 annually, with commission potential. In addition, we offer eligible Team Members a comprehensive benefits package including medical, dental, vision, life insurance and a competitive 401(k) company match. We also provide complimentary parking, paid public transportation, paid parental leave, 80 hours of paid time off annually, and 9 days of paid holidays per year. Our total rewards offerings are best-in-class!
All benefits are subject to eligibility requirements and the terms of official plan documents which may be modified or amended from time to time.
This information is being provided in accordance with the Washington State Equal Pay and Opportunity Act.