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Senior Manager, F1 & Circuit Racing

You will assume responsibility and ownership of the F1 & Circuit Racing Motorsports area within the RBNA portfolio and support the Director of 4 Wheel Motorsports in running the F1 & Circuit Racing program.

The Sr. Manager – F1 & Circuit Racing develops and executes the strategy of our national motorsports program. The development and understanding of the motorsports marketing plans of our regional teams is an important part of the role and you are expected to contribute to the creation process to develop RBNA and global aligned related motorsports projects.

As part of this role, the Sr. Manager serves as main connection point to other internal departments (Sports, Brand, Legal, RBMN) and region teams for all F1 & Circuit Racing related matters, making sure our approach is aligned with all key stakeholders within the company and main RBNA POC for the F1 entities Red Bull Racing and Scuderia Alpha Tauri.

Furthermore, the Sr. Manager will build and maximize a network in the sport (athletes, teams, commercial rights holders) and manage the partnership portfolio to maximize efficiency and effectiveness of our programs.

Also, the Motor Sports Marketing Manager’s responsibility is to ideate and bring to life ideas, identify new tactics and playgrounds, cross-marketing solutions and business opportunities to continue growing Red Bull’s brand awareness and promote the image of the brand and its perception in the USA to grow the user base. The MMM fosters collaborations between RBNA Communications, Interactive Marketing, Brand Marketing, Retail Marketing, the Red Bull Media House, Athletes and Events Marketing. The MMM will support the Regional Marketing Teams with the best activation support and expectation setting to use the RBNA Motor Sports properties.


Areas that play to your strengths

All the responsibilities we'll trust you with:


  • Set clear measurable targets for assigned initiatives

  • Create project briefs, set targets and conduct holistic re-cap sessions

  • Manage assigned Motor Sports properties and projects (full responsibility for the quality of the execution and outcome)

  • Deliver complete evaluation against RBNA consumer targets

  • Develop operations and logistics timelines for events/projects

  • POC for daily business exchange with Red Bull Racing and Scuderia Alpha Tauri Organize and lead planning meetings and incorporate into project plan (org chart, workflow, production, competition, and live show)

  • Hire and manage production companies, agencies, sub-contractors, vendors, staff for the assigned projects and programs (3rd party)

  • Support the National BU network and Regional Marketing Teams to ensure full 360 leverage of relevant Motor Sports properties and assets and top-level execution against Red Bull’s brand standards

  • Budget management and accountability


  • Contribute to ideation, development and creation process of Red Bullish motorsports projects & assets on national + regional level

  • Establish Marketing and activation programs and initiatives for Natl. MS properties

  • Identify ways to expand RBNA’s Motor Sports program to reach new consumers

  • Keep a pulse on all consumer, sports, sales insights related to Motor Sports

  • Develop US tactics based on consumer insights following our global strategy

  • Identify opportunities with new upcoming athletes and teams

  • Lead collaboration across all Santa Monica departments to maximize the outcome

  • Maintain global brand standards on all branding and hospitality materials

  • Constant communication/updates on important initiatives


  • Identify new brand partners to grow 1) brand awareness and 2) create revenue according to RBNA’s Partnership Team on following criteria

  • Brand fit, credibility in space and value

  • Extend reach and impact on targeted consumers

  • Create additional revenue to off-set the actual budget (targets assigned on a project basis linked to natl. revenue targets)

  • Establish and use network with sanctioning bodies and race/event organizers to seek cross-marketing opportunities


  • Define and set clear event execution and branding standards with our global strategy

  • Provide the field with the tools needed to implement events – including the delivery of proprietary apps, guidelines, manuals and workshops

  • Create excellence in all execution

  • Define and communicate roles and responsibilities in detail

  • Use provided reporting tools to gather and share information

  • Negotiate contracts including deliverables and performance targets with athletes/teams.


  • Develop US Motor Sports strategy and planning within the respective assigned areas, based on Red Bull's global Motor Sports strategy and RBNA's business objectives.

  • Set clear standards, guidelines, tools, ideas, and practices for field organization

  • Execute Global and National MS events/projects that are standard setting the best and deliver ROI targets

  • Maximize the Natl. and Intl. Athletes portfolio

  • Cooperation with BU's, Athletes Marketing, Event Marketing, Communications, and Interactive Departments to completely use Red Bull Motor Sports teams and programs in the US.

  • Extend Red Bull's brand reach


Your areas of knowledge and expertise that matter most for this role:

  • Minimum 5 years Marketing experience

  • 3+ years relevant experience in event, project, team coordination and budget management

  • Experience with the U.S. Motorsports landscape project management and the ability to find creative and unique solutions for project execution.

  • Knowledge of the Motorsports landscape and their respective scenes, on a regional, national and global level

  • Experience managing budgets - $1MM+

  • Contract and negotiation skills - constructing, reviewing and negotiating the most advantageous agreements with external partners and athletes

  • Experience with relevant distribution outlets (all communication channels)

  • Coach with the ability to foster meaningful dialogue and gain buy-in

  • Plan and project management competencies, including budget management skills

  • Cultivate a team working environment incl.

  • Creative mind with experience putting new ideas into practice and assessing results

  • Bachelor’s degree preferred

  • Fluent in English, additional language skills an advantage