2024 Internship, Spring - Partnerships Activation
The New York Red Bulls are one of 29 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Red Bull Arena (RBA) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.
The New York Red Bulls are looking for motivated college students who will support the Marketing Partnerships department during the Spring 2024 semester (internship to begin in late January / early February and run through early May). The internship will be focused on the Partnerships Activation side of the business. The internship will provide college credit, and is a great learning opportunity for those interested in pursuing a career in the sports industry. Interns will gain knowledge and insight into a revenue-generating department within the sports industry, and will learn how Marketing Partnerships collaborate with both internal and external stakeholders. Office hours during the week are required, but specific timing can be flexible based on school/class schedule. Availability for Red Bulls home matches are mandatory (which may interfere with holidays and weekends).
QUALIFICATIONS
- General understanding of the partnership space, overall business and value of partnerships within our industry
- Must be a team player with the ability to multi-task and work effectively in a high-volume environment
- Excellent written and verbal communication skills
- Ability to develop strong relationships with internal departments and external stakeholders
- Proactive approach to projects and workload
- Must have a professional and positive attitude
- Interest in pursuing some combination of marketing, sales, sponsorship, hospitality, etc. as future career
- Appetite to learn more about marketing partnerships and various team & league partnerships
PARTNERSHIP ACTIVATION
- Organizing partnership assets
- Keeping spreadsheets of various metrics, values, etc.
- Assisting with execution of assets on match days
CLIENT RELATIONSHIPS
- Understanding importance of client services & relationships
- Working with clients to understand business objectives
- Managing both internal & external relationships
PREMIUM SERVICES
- Assist with premium services / suites on match days
- Supporting fan experience programs for suite holders
INDUSTRY RESEARCH
- Researching other teams/leagues for partnership activation ideas
- Learning how brands activate partnerships at other properties
- Creating new activations for potential upsells & renewals
SALES TEAM SUPPORT
- Collaborate with the Marketing Partnership Sales Intern on match day preparation
- Assist with sales team needs & events
- Help with sales prospecting & research
Because of the cyclical nature of the entertainment industry, your assigned hours may vary to reflect our needs (includes nights and weekends).
This is an unpaid, for credit internship (proof that you will receive credit is required).
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
