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22 Jan 2025

Director, Consumer Insights

🇺🇸 Queens, NY, USA
Full Time
7+ years exp.
US$122,629 – US$163,505 per year

Job Description:

Summary:

The Director of Consumer Insights is responsible for leading and managing the organization's market research initiatives. This role combines strategic thinking, analytical capabilities, and subject-matter expertise to drive data-informed decision-making across the organization. You will work closely with cross-functional teams including Marketing, Ticketing, Partnerships, and Ballpark Operations to deliver actionable insights that enhance the fan experience and drive revenue.

Essential Duties & Responsibilities:

  • Design and execute end-to-end comprehensive market research projects, including surveys, focus groups, and interviews to support business objectives

  • Gather deep insights on Mets fans, including behaviors, preferences, and motivations around things like our in-game experience, sponsorship activation, premium offerings, and more

  • Analyze and interpret research data to identify trends, opportunities, and challenges within the sports industry

  • Translate complex data into actionable insights for senior leadership and key stakeholders

  • Identify emerging trends, opportunities, and challenges in the sports market

  • Collaborate with cross-functional teams to turn research findings into business strategies

  • Manage multiple research projects simultaneously, ensuring timely delivery and adherence to project timelines based on how useful the information is within the context of the seasonality of baseball

  • Manage research budgets and vendor relationships to ensure high quality delivery

  • Present findings and recommendations to executive leadership

  • Lead the measurement and optimization of key fan experience metrics, including NPS and brand consideration

  • Identify opportunities to leverage AI and machine learning to advance consumer analytics capabilities

Qualifications:

  • Bachelor's degree required; Master's degree in Marketing, Business, Statistics, or related field preferred

  • 7+ years of experience in market research, with at least 3 years in a leadership role

  • Proven track record in the sports industry or related fields

  • Strong business acumen and ability to translate data into actionable recommendations

  • Strong analytical and statistical skills, with proficiency in research tools and methodologies

  • Excellent communication and presentation skills

  • Strategic thinking and problem-solving abilities

  • Experience with data visualization tools and techniques

  • Strong attention to detail and organizational skills

  • Ability to work independently and as part of a team

  • Passion for sports and deep understanding of the fan experience

Key Competencies:

  • Leadership and executive presence

  • Strategic planning and execution

  • Data analysis and interpretation

  • Project management

  • Stakeholder management

  • Industry knowledge and trend forecasting

Impact:

This role will be crucial in shaping the organization's strategic direction, product development, and marketing initiatives. The insights generated will drive innovation, improve customer engagement, and contribute to overall business growth.


The above information is intended to describe the general nature, type, and level of work to be performed. The information is not intended to be an exhaustive or complete list of all responsibilities, duties, and skills required for this position. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. The individual selected may perform other related duties as assigned or requested.

The New York Mets recognize the importance of a diverse workforce and value the unique qualities individuals of various backgrounds and experiences can offer to the Organization. Our continued success depends heavily on the quality of our workforce. The Organization is committed to providing employees with the opportunity to develop to their fullest potential.

Salary Range: $122,629 - $163,505

For technical reasons, we strongly advise to not use an .edu email address when applying. Thank you very much.

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