Job Description:
Summary:
The Director of Consumer Insights is responsible for leading and managing the organization's market research initiatives. This role combines strategic thinking, analytical capabilities, and subject-matter expertise to drive data-informed decision-making across the organization. You will work closely with cross-functional teams including Marketing, Ticketing, Partnerships, and Ballpark Operations to deliver actionable insights that enhance the fan experience and drive revenue.
Essential Duties & Responsibilities:
Design and execute end-to-end comprehensive market research projects, including surveys, focus groups, and interviews to support business objectives
Gather deep insights on Mets fans, including behaviors, preferences, and motivations around things like our in-game experience, sponsorship activation, premium offerings, and more
Analyze and interpret research data to identify trends, opportunities, and challenges within the sports industry
Translate complex data into actionable insights for senior leadership and key stakeholders
Identify emerging trends, opportunities, and challenges in the sports market
Collaborate with cross-functional teams to turn research findings into business strategies
Manage multiple research projects simultaneously, ensuring timely delivery and adherence to project timelines based on how useful the information is within the context of the seasonality of baseball
Manage research budgets and vendor relationships to ensure high quality delivery
Present findings and recommendations to executive leadership
Lead the measurement and optimization of key fan experience metrics, including NPS and brand consideration
Identify opportunities to leverage AI and machine learning to advance consumer analytics capabilities
Qualifications:
Bachelor's degree required; Master's degree in Marketing, Business, Statistics, or related field preferred
7+ years of experience in market research, with at least 3 years in a leadership role
Proven track record in the sports industry or related fields
Strong business acumen and ability to translate data into actionable recommendations
Strong analytical and statistical skills, with proficiency in research tools and methodologies
Excellent communication and presentation skills
Strategic thinking and problem-solving abilities
Experience with data visualization tools and techniques
Strong attention to detail and organizational skills
Ability to work independently and as part of a team
Passion for sports and deep understanding of the fan experience
Key Competencies:
Leadership and executive presence
Strategic planning and execution
Data analysis and interpretation
Project management
Stakeholder management
Industry knowledge and trend forecasting
Impact:
This role will be crucial in shaping the organization's strategic direction, product development, and marketing initiatives. The insights generated will drive innovation, improve customer engagement, and contribute to overall business growth.
The above information is intended to describe the general nature, type, and level of work to be performed. The information is not intended to be an exhaustive or complete list of all responsibilities, duties, and skills required for this position. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. The individual selected may perform other related duties as assigned or requested.
The New York Mets recognize the importance of a diverse workforce and value the unique qualities individuals of various backgrounds and experiences can offer to the Organization. Our continued success depends heavily on the quality of our workforce. The Organization is committed to providing employees with the opportunity to develop to their fullest potential.
Salary Range: $122,629 - $163,505
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