National Hockey League (NHL) logo

Director, Ticketing & Premium Seating

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada. With more than 600 employees across offices in New York, Toronto and Montreal, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.


Serve as a member of NHL’s Fan Engagement & Analytics group, specifically focused on leading the NHL’s relationships with Club ticketing and premium seating personnel


  • Serve as the primary NHL Club resource for best practice sharing across Club ticketing and premium seating departments

  • Lead the content development for NHL’s Club-facing in-person Workshops including the NHL Ticketing Workshop, ALSD, and significant portions of the NHL’s Club Business Meetings

  • Create standard leaguewide best practices and encourage implementation at the Club level

  • Lead leaguewide conference calls targeted to specific areas of the business including ticket sales, ticket service, group sales and premium seating

  • Produce and utilize insights based on Club and League (BLADE) data to provide guidance and expertise to all Club ticket and premium sales departments

  • Lead the NHL’s efforts to understand and leverage new trends related to ticket sales and service

  • Develop and maintain close relationships with NHL Club ticketing and premium personnel while working to optimize the Clubs’ respective business operations

  • Liaise with vendors and perform outside research to provide Clubs with guidance on broader sports business trends


  • Must be creative and able to synthesize succinct findings from large quantities of information

  • Excellent interpersonal and organizational skills, attention to detail, and follow-through

  • Ability to interpret quantitative data and disseminate findings

  • Strong written and verbal communication skills with competencies in planning and project management

  • Competency using Microsoft Excel and PowerPoint

  • Ability to maintain high level of confidentiality and professionalism and use independent discretion when sharing information

  • Ability to travel (domestic and international) periodically for business purposes and to work long hours as department workflow necessitates


  • Bachelors degree from a four-year college or university is strongly preferred

  • 7+ years of work experience in a similar role

  • Recent sales or service experience at a major professional sports team (NHL, MLB, MLS, NBA, NFL)

  • Experience with various ticketing systems (e.g., Ticketmaster/Archtics, etc.) preferred

  • Experience interacting with third party vendors

Benefits to working at National Hockey League include:

  • Medical/ Dental/ Vision insurance effective on the date of hire

  • 401(K) Plan and Defined Contribution Pension Plan

  • Annual Bonus

  • Generous PTO policy

  • Commuter Benefit Program

  • Paid Company Holidays

  • Employee Assistance Program

  • Employee Resource Groups

Salary range for this role is $125K to $150K

When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.