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Coordinator, In-Game Social Media (Seasonal)


Do you love hockey? Does watching and posting about NHL games every night sound like an incredible job? Then this is the role for you!

As Coordinator, In-Game Social Media, you will help drive conversation across social media during NHL game action by posting the best highlights/photos/GIFs/graphics/Threads/etc., sparking conversation through keen observation and building content by reacting to real-time storylines during an NHL game night.

You will act as a primary publisher to the NHL’s social channels and engage fans with sharp & creative copywriting. You’ll also play a vital role in the creation and production of content to be distributed across our platforms.

The individual we’re seeking should be self-motivated and enthusiastic, with the unique ability to manage & prioritize a high volume of projects & tasks simultaneously. They must possess outstanding writing skills and have excellent attention to detail. The right candidate will have extensive experience as a copywriter, working knowledge of photo and video editing tools, and a firm grasp on and understanding of all things NHL.

Nights, weekends & holidays required based around NHL game schedule.


  • Write creative copy and publish content to Facebook, Instagram, Twitter, TikTok, Threads and more.
  • Ensure that all copy and published assets are grammatically correct and factually accurate
  • Drive conversation across social platforms by engaging with fans, teams, players, partners & more
  • Co-develop the NHL’s social tone and voice that fans come to associate with the League
  • Work closely with supervisor and greater social media team in the planning and development of social content
  • Collaborate regularly with internal and external stakeholders including the editorial team, NHL PR, NHL clubs, broadcast partners and more on distribution strategy
  • Apply data and insights into publishing strategy and content development


  • 2 years’ experience in social media and/or content creation, preferably for a sports brand
  • Outstanding writing skills
  • Excellent attention to detail
  • Organized with the ability to constantly reprioritize tasks
  • Passion for hockey and extensive knowledge of the NHL, its teams, players, history, rules, etc.
  • Deep understanding of the ever-evolving social landscape
  • Entrepreneurial approach to one’s work
  • Experience with Adobe Photoshop and Premiere a big asset
  • Ability to collaborate, receive feedback and use that to shape content and projects
  • Possesses a positive and upbeat attitude towards their job

We thank all applicants for their interest in this opportunity however only those candidates selected for an interview will be contacted.

The National Hockey League is an Equal Opportunity Employer. We do not discriminate based upon race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristic. The NHL welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Job Details
Date Posted
13 Sept 2023
🇨🇦 Toronto, ON, Canada
Required Experience
1+ year