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Digital Analyst

The NFL Digital Media Intelligence team helps business leaders make thoughtful, evidence-based decisions to support NFL Media's long-term value. The Digital Analyst serves as the key business partner across all functions including Marketing, Content, Product, and Operations.

This role is responsible for the reporting, forecasting, and optimization of the NFL Media’s product portfolio. The Digital Analyst will work closely with teams across the business to determine impact of current and future content and product initiatives, deliver actionable insights, and identify customer segments to reduce churn and grow customer lifetime value.


  • Identify, summarize, and present key insights and learnings to various stakeholders (Product, Marketing, Content, Strategy, Sales, Biz Dev, etc.)

  • Define success metrics, set baseline KPIs and develop forecasts with stakeholders

  • Manage regular performance reporting and ad hoc analysis of key NFL digital media initiatives

  • Build/maintain dashboards and self-service solutions to measure performance

  • Analyze and quantify impact of product changes, new features, marketing and A/B tests; Make go-forward recommendations to optimize performance

  • Analyze user behavior & identify valuable audience segments for targeting

Required Qualifications

  • BA/BS degree in Mathematics, Statistics, Economics, or another quantitative field

  • 3+ years of experience working in an Analyst capacity and/or descriptive analytics

  • Prior experience in media/digital analytics, business intelligence or another quantitative field desired

  • Technically inclined with ability to learn quickly & work in ambiguity or with little guidance

  • Curious problem solver & willing to challenge existing processes/knowledge

  • Effective data storyteller with ability to concisely summarize & communicate results of analyses

  • Comfortable working in fast-paced environment, balancing & prioritizing concurrent projects across multiple stakeholders

  • Adobe analytics (or similar tools), Excel, Powerpoint, SQL & data visualization skills desired

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work

  • This is a FT Contract position – minimum 40/hours per week

  • Potential for >40 hour weeks leading up to and during the season

  • Must be able to work a flexible schedule

  • Potential for required weekend tasks leading up to and during the season

  • NFL employees are required to work 40 hours per week. Weekend and night work required during the season. FLSA non-exempt.

  • The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.

  • The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.

  • This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.