Marketing Coordinator - Ford Ice Center

Job Title: Marketing Coordinator

Department: Ford Ice Center

Job Reports To: General Manager – Ford Ice Center; VP of Marketing and Communications

Status: Exempt

Major Responsibilities/Activities

• Manage and increase growth and engagement of Ford Ice Center social media platforms including content creation and analytics
• Research and develop effective marketing strategies to increase program enrollment and special event attendance
• Assist in the execution of Ford Ice Center media plans including digital, TV, radio, outdoor and grassroots
• Manage Ford Ice Center marketing assets and generate post-event summaries
• Work with game presentation and creative services departments to create Ford Ice Center content for use during Nashville Predators games and TV/radio broadcasts
• Create e-mail marketing campaigns for upcoming Ford Ice Center events and programs
• Assist in the execution of revenue-generating programs - Learn to Skate, Youth Hockey, Adult Hockey, PREDecessor, public skates, open hockey, Vanderbilt/MTSU/GNASH/Jr. Preds Hockey, Get Out and Learn (GOAL)
• Assist in communication and public relations efforts including press conferences, press releases, media drops, etc.
• Create and manage special events at Ford Ice center geared towards non-traditional patrons
• Assist with development and growth of community relations
• Assist Bridgestone Arena and Nashville Predators with marketing efforts
• Perform other functions and activities as directed

Minimum Requirements

• Four (4) Year Bachelor’s degree in marketing or related field required.
• Minimum of two (2) years of marketing experience, preferably in a sports, athletic or entertainment industry setting.
• Power user of social media tools with a solid understanding of how to drive consumer engagement within online social networks.
• Proven strategic thinker and an excellent communicator.
• Proactive planner with a sense of urgency, creativity, style and attention to detail.
• Perform under tight deadlines thinking clearly under pressure.
• Must be detail-oriented and organized.
• Strong writing skills.
• Possess a valid driver’s license, possess a suitable driving history (without restrictions) and be insurable by FIC’s insurance carrier.
• As a condition of employment, qualified applicant will be subject to a background check, including a criminal history check, driving history and character references.
• Must be able to work evenings, weekends and holidays as dictated by hockey/event schedule.
• Ability to show proof of current COVID-19 full vaccination.

Essential Physical Functions:

• Excellent speaking and listening skills, requiring the perception of speech.
• Frequent lifting, bending, walking and handling and lifting heavy equipment up to 50 lbs. required.
• Working under extreme deadlines under pressure.
• Working extended hours, including nights and weekends.
• Exposure to bright lights, extreme temperatures and loud noise.
• Ability to stand in an upright position for continuous period of time.
• Ability to wear face mask and/or Personal Protective Equipment (PPE) for long periods of time.

Equipment Used:

• General Office Equipment (i.e. PC, copier, facsimile machine, scanner, etc.).
• Digital camera.