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Marketing Coordinator - Ford Ice Center

Job Title: Marketing Coordinator

Department: Ford Ice Center

Job Reports To: General Manager – Ford Ice Center; VP of Marketing and Communications

Status: Exempt

Major Responsibilities/Activities

  • Manage and increase growth and engagement of Ford Ice Center social media platforms including content creation and analytics
  • Research and develop effective marketing strategies to increase program enrollment and special event attendance
  • Assist in the execution of Ford Ice Center media plans including digital, TV, radio, outdoor and grassroots
  • Manage Ford Ice Center marketing assets and generate post-event summaries
  • Work with game presentation and creative services departments to create Ford Ice Center content for use during Nashville Predators games and TV/radio broadcasts
  • Create e-mail marketing campaigns for upcoming Ford Ice Center events and programs
  • Assist in the execution of revenue-generating programs - Learn to Skate, Youth Hockey, Adult Hockey, PREDecessor, public skates, open hockey, Vanderbilt/MTSU/GNASH/Jr. Preds Hockey, Get Out and Learn (GOAL)
  • Assist in communication and public relations efforts including press conferences, press releases, media drops, etc.
  • Create and manage special events at Ford Ice center geared towards non-traditional patrons
  • Assist with development and growth of community relations
  • Assist Bridgestone Arena and Nashville Predators with marketing efforts
  • Perform other functions and activities as directed

Minimum Requirements

  • Four (4) Year Bachelor’s degree in marketing or related field required.
  • Minimum of two (2) years of marketing experience, preferably in a sports, athletic or entertainment industry setting.
  • Power user of social media tools with a solid understanding of how to drive consumer engagement within online social networks.
  • Proven strategic thinker and an excellent communicator.
  • Proactive planner with a sense of urgency, creativity, style and attention to detail.
  • Perform under tight deadlines thinking clearly under pressure.
  • Must be detail-oriented and organized.
  • Strong writing skills.
  • Possess a valid driver’s license, possess a suitable driving history (without restrictions) and be insurable by FIC’s insurance carrier.
  • As a condition of employment, qualified applicant will be subject to a background check, including a criminal history check, driving history and character references.
  • Must be able to work evenings, weekends and holidays as dictated by hockey/event schedule.
  • Ability to show proof of current COVID-19 full vaccination.

Essential Physical Functions:

  • Excellent speaking and listening skills, requiring the perception of speech.
  • Frequent lifting, bending, walking and handling and lifting heavy equipment up to 50 lbs. required.
  • Working under extreme deadlines under pressure.
  • Working extended hours, including nights and weekends.
  • Exposure to bright lights, extreme temperatures and loud noise.
  • Ability to stand in an upright position for continuous period of time.
  • Ability to wear face mask and/or Personal Protective Equipment (PPE) for long periods of time.

Equipment Used:

  • General Office Equipment (i.e. PC, copier, facsimile machine, scanner, etc.).
  • Digital camera.
Job Details
Date Posted
13 Sept 2023
🇺🇸 Nashville, TN, USA
Full Time
Required Experience
2+ years