Partnership Marketing Manager
At this organization, we do things a bit differently. We're not your typical sports franchise pouring all of our focus into the playing stage. We're about uniting together to push the culture forward, challenge the status quo, and accomplish things most didn't think was possible! Whether you're blazing trails in ticket sales, creating for our brands, or using your passion to elevate our vision, your contributions will always shine bright. Together, we are on a journey where chasing greatness is constant and breaking new grounds is a norm.
Position Summary/Objective: Position Summary/Objective: Individuals in this role manages the execution of assigned account contracts, manages relationships, and enhances the overall corporate partnership experience for Minnesota Timberwolves and Minnesota Lynx corporate partners.
What would you do?
Reasonable accommodations may be made to enable individuals to perform these essential functions:
Day-to-day management, activation and development of assigned Minnesota Timberwolves, Lynx and T-Wolves Gaming corporate partnership accounts.
Act as corporate marketing consultant to partner contacts to develop and deliver on impactful, effective, and measurable sponsorship platforms.
Lead the planning, execution, tracking, and reporting of all assigned partners’ contractual elements, including but not limited to: traditional media assets (e.g. radio, print, television, digital, social, etc.), in-market promotions, in-arena activation, hospitality, experiential, and community programs.
Work closely with internal and external stakeholders to collaborate on the strategy and fulfillment of partnership marketing initiatives.
Help manage the process of measuring the effectiveness of assigned sponsorship platforms to demonstrate partner ROI and ROO using tools such as Relo Metrics, YouGov, independent internal studies, etc.
Maintain and grow partner relationships at all levels from day-to-day contacts to decision makers through regular touchpoints, including but not limited to: weekly or bi-weekly status calls; annual partner summit; hospitality and events; pre-season planning, mid-season check-in, and post-season recap meetings; etc.
Act as an extension of assigned partners’ brand, understanding the industry landscape, business objectives, challenges, opportunities, etc.
Passion for supporting, empowering and growing women’s sports
Responsible for directly contributing to overall department revenue goals through current sponsor partnership renewals and upsell opportunities.
Partner with Corporate Sales Managers to collaborate on new sponsor partnership opportunities.
Attend and participate in weekly departmental, Partnership Marketing team, and game-related marketing meetings.
Manage both internal and external partner expectations on processes, timelines, approvals, and deadlines.
This job description is not crafted to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time.
Proficiencies or equivalent experiences:
Strong written and verbal communication skills required.
Computer skills required: experience with Microsoft Office (Word, Excel, Power Point, Outlook) is required.
Demonstrated ability to be strategic, creative and solution-oriented.
Ability to establish effective client and interdepartmental relationships, manage multiple client contacts and projects, and drive business.
Strong project management skills focused on organization, time management and planning.
Ability to work collaboratively with a group of highly motivated individuals, and also be an independent thinker.
Able to interface with colleagues, senior executives, and clients effectively and personably, recognizing the need to adjust communication style accordingly to the audience.
Availability and willingness to work extended hours, including nights and weekends and be on-call as necessary.
Experience: Minimum of five (5) years of professional work experience with a consumer brand, agency, sports property or venue required. Sales and corporate marketing experience preferred.
Specialized Knowledge, Licenses, etc.: Previous activation experience in sports preferred.
Supervisory Responsibility, if any: This position does not have supervisory responsibilities.
Travel: Position may require travel.