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Specialist, Local Media Integration

Position Summary: MLB Network seeks a highly motivated Local Media Integration Specialist to assist with MLB Local Media game production sales integrations and promotional obligation tracking. They must be a self-starter who is organized and able to multitask on various projects, requests from internal and external sales agencies, team and league marketing departments while delivering support to the production and traffic teams at all stages of broadcast planning from booking required sponsored content orders to post-run reconciliation.


  • Ability to schedule and document in-content sales and promotional elements effectively within a broadcast considering traffic requirements, production needs and client services obligations.

  • Work with MLB SVP & Executive Producer, Local Media to determine which in-content elements have production approval for inclusion within broadcasts and appropriate valuation.

  • Serve as main day-to-day production point of contact for ad sales and marketing teams regarding in-content production executions, including production personnel and Executive Producer, as required.

  • Work with The Sales, Traffic and Finance teams to ensure in-content/non-airtime inventory is accurately booked and scheduled within the Company’s broadcast traffic system.

  • Engage with multiple stakeholders, including but not limited to internal and third-party sales agencies, MLB teams and league personnel, to collect graphic assets and requirements for in-content broadcast sales and promotional executions.

  • Partner with the Production and Creative Services departments to develop creative briefs and deliverables lists, as well as maintain delivery timelines.

  • Manage time-sensitive approval process and routing of all content samples, mock-ups and other production elements with internal and third-party groups ensuring all items are ready for air according to production timelines.

  • Develop, construct, and distribute daily in-content sales and promotional summary document listing executions of all in-game broadcast obligations for the Production, Traffic, Creative Services teams and other necessary parties to drive fulfillment.

  • Confirm execution of all elements, coordinate post-run needs with Sales, Marketing, Traffic and Finance.

  • Ensure all client feedback is shared with Production and when required, make-goods are scheduled.

  • Maintain historical files of prior executions, including video, graphic mocks and copy, to provide as reference for Sales and Marketing teams.

  • Serve as a backup to the Traffic team with the ability to enter orders, review copy and schedule materials, as requested.

  • Conduct production and in-game element related research, develop written materials outlining findings and present as requested by Executive Producer and others on the Production, Sales, Marketing and Finance teams.

  • Attend Production and Creative Services team meetings as requested by Executive Producer.

  • Other such duties as required.

Skills & Experience: The ideal candidate must have most if not all of the following skills and experiences:

  • A minimum of 2-4 years of administrative, production, integrated marketing, sales or traffic experience is required.

  • Experience in the sports production and media industries is preferred.

  • Experience with advertising traffic systems is preferred.

  • Demonstrate a thorough understanding of the production process and the ability to conceive, create, and deliver effective campaigns.

  • Must have a thorough understanding of various media platforms, including broadcast television, OTT, social media, and other various web-based products.

  • Ability to work a flexible schedule, including nights, weekends, and holidays.

  • Possess excellent verbal and written communication skills

  • Individual must work well in a dynamic environment and be able to recommend and implement process improvements.

  • Demonstrate the tact, diplomacy, decisiveness, and superior people skills required in the pressurized environment of live television.

  • Must be extremely organized, detail-oriented and able to work across multiple projects, and across entire organization.

  • Ability to work well independently and under time constraints.

  • Successful at multi-tasking.

  • Strong influencing and leadership skills.

  • Outstanding communication and interpersonal skills.

  • Positive can-do attitude with demonstrated creativity, initiative and persistence.

  • Ability to persuade and resolve problems in a professional manner.

  • Strong Microsoft Word, PowerPoint and Excel skills.

  • Ability to travel as required.

  • Ability to sit, stand, climb stairs, walk between various distances for extended periods of time as required at site locations.

  • Ability to lift up to 25 pounds.

  • Possess the manual dexterity to effectively operate keyboard/mouse on computers, edit equipment, etc.

  • Possess the visual acuity needed to effectively create required work product.

  • Possess the auditory acuity needed to effectively create required work product.

Education: Bachelor’s degree in relevant subject matter is required.