The Sr. Coordinator, Global Brand Partnerships is a member of the Global Brand Partnerships team, and is primarily responsible for integrating with the Global Culture Partnerships and Global Brand Partnerships teams to contribute to the development of integrated brand partnerships for Major League Baseball (MLB).
Education and Experience
4 year degree from an accredited university in marketing, advertising, communications, business, or related field and 2+ years experience in marketing or related functional area, OR equivalent relevant experience
2+ years relevant experience in creative agency, consumer brand, or sports ideally in either integrated marketing or social media role
Demonstrated organizational skills with the ability to handle multiple tasks simultaneously in a fast-paced environment
Data analytics and reporting experience preferred
Experience working with Project Management software, and basic Microsoft Office suite (Word, Excel and PowerPoint).
Photoshop + Design skills are a plus
Knowledge of the game of baseball preferred
Integrates with the Sr. Director, Global Culture Partnerships and Director, Global Brand Partnerships to contribute to development of integrated brand partnerships for Major League Baseball (MLB)
Assists and supports with MLB’s strategy and partnership efforts with industry leaders, across key touchpoints including but not limited to music, food, gaming, film, fashion and art – with a particular focus on food, gaming and film
Collaborates to develop and execute creative, integrated co-branded campaigns that deliver against MLB and partner objectives and drive affinity for MLB and the sport, at large, in the marketplace
Coordinates with internal departments (Digital, Social Media, Global Events, Broadcast and MLB Network, Sponsorship, Product, Partnership Marketing, etc.) to ensure activations are aligned with overall MLB lifestyle and culture strategy
Supports the implementation of MLB partnerships by participating in the initial project planning process between MLB and partner counterparts
Stays current with all facets of the dynamic marketing mix including: digital, social media, experiential, and emerging marketing innovations that create opportunity for creativity
Runs and provide insights from analytics reports, and educate internal departments, and external partners on brand and league capabilities and best practices
Monitors industry trends for brand partnership activations and creative concepts for adoption
Participates in development of presentation materials for future partnership pitches and current partnership recaps for leadership as it relates to partnership approvals and review throughout the year
Prepares and refines partnership proposals that clearly outline asset valuations between MLB and potential brand partners
Summarizes activity across day-to-day coordination of MLB in-bound partnership proposal reviews
Supporting the Needs of Stakeholders
Executes against project plans to ensure timely and accurate completion of assigned tasks
Collaborates with manager and stakeholders to support business needs
Generates and provides timely and accurate updates in the form of reports, presentations, etc.
Communicates in a clear and concise manner that is easy to understand
MLB CORE COMPETENCIES
Demonstrate ambition and enthusiasm when taking on challenges
Proactively take action, holding self and others accountable
Be agile and prepared to quickly adapt when priorities unexpectedly shift
Logically analyze data and systematically weigh options to determine the best solution
Make sense of complex and sometimes contradictory information to solve problems
Apply knowledge of functional industry and organization to develop new approaches or strategies
Remove barriers and work in partnership across organizational boundaries to accomplish goals
Promote a positive team environment and take time to raise morale
Seek out diverse viewpoints and practice inclusive treatment of others
Convey written and verbal messages that effectively inform and gain interest or support
Successfully determine the appropriate parties that need information and communicate in a concise, timely manner
Actively listen to gain a full understanding of what was said
Developing Self and Others
Proactively pursue opportunities to learn and build new skills
Seek and provide feedback to strengthen and improve development areas
Actively learn through experimentation, using success and failures as learning opportunities
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the Major Leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.
MLB’s vision is to be the global sport of choice for youth to play, fans of all backgrounds to enjoy and a desired destination for employment. With a belief that the journey to growth and greatness is ongoing, MLB gives employees the opportunity to continue learning and honing their skills with programs such as: tuition reimbursement; mentorship programs; lunch and learns; online course subscriptions; paid industry certifications; business resource groups; and more.
MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer covered to help employees focus on being their best!
Major League Baseball is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
Per the NYC pay transparency law, the hiring range for this position is $60,000-$80,000.