Major League Baseball’s Games & VR Group was founded in 2014 to bring incredible gaming experiences to baseball fans across platforms and genres. From MLB The Show, to Home Run Derby VR, MLB Games & VR is uniquely positioned as a wholly integrated games publisher and developer inside the League, with a robust team managing a range of marketing and publishing functions.
We are seeking an experienced video games professional with a passion for sports, media, and technology to drive revenue and engagement for our console, mobile, and VR titles. The Marketing Manager will interface with stakeholders from a broad range of disciplines inside the league, and in partner organizations to drive excitement around baseball’s core gaming franchises.
Reporting to the Senior Director of Marketing in MLB’s New York headquarters, the Marketing Manager will play a central role in developing strategy and execution of league-run marketing initiatives for MLB’s owned and licensed products including MLB The Show, Home Run Derby Mobile, Home run Derby VR and more. This role will partner with other talented marketers contributing to our campaigns, including directly owning individual marketing programs, and partnership with league marketing leaders, and partner review of externally licensed products.
Develop innovative marketing campaigns and executions for MLB Games & VR products, including brand ID, website, packaging, PR/gameplay assets and advertising
Manage and direct internal resources and external vendors to successfully to support asset development across categories
Deploy, evaluate and optimize media/UA campaign performance on an ongoing basis by analyzing key metrics throughout the conversion funnel to deliver ROI goals
Manage relationships with first parties including asset submissions, platform marketing, and promotions
Work effectively with internal teams including Social, Communications, AdOps, , Web & Editorial to ensure seamless execution of campaigns and initiatives
Create, proofread, and edit copy for key marketing channels, ensuring consistent and engaging voice
Manage product budgets, revenue reporting and business intelligence in conjunction with internal teams
Work with key License partners to support publishing/marketing efforts across platforms and channels
Work closely with the events team to plan and support event executions at Baseball’s “Jewel Events” and other gaming, music and lifestyle events around the world
Ensure continuous brand alignment MLB Brand Marketing directives and priorities.
3+ years of direct experience in video game marketing/publishing
Experience with brand management best practices and a suite of tools to successfully bring a game to market
Excellent verbal and written communication and interpersonal skills. Editorial or copy-writing experience a major plus
Ability to synthesize analytics, data reporting, and customer insights into successful marketing strategies
Understanding of game and web development, video production, asset creation
Excellent business acumen, problem solving capabilities, and a practical approach to getting things done
Experienced user of major social media platforms and experience with social media publishing & tracking tools
Understanding of consumer facing events and ability to support live event production (including trade shows, live events, and interactive)
A passion for baseball and video games
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the Major Leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.
MLB’s vision is to be the global sport of choice for youth to play, fans of all backgrounds to enjoy and a desired destination for employment. With a belief that the journey to growth and greatness is ongoing, MLB gives employees the opportunity to continue learning and honing their skills with programs such as: tuition reimbursement; mentorship programs; lunch and learns; online course subscriptions; paid industry certifications; business resource groups; and more.
MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer covered to help employees focus on being their best!
Major League Baseball is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
Per the NYC pay transparency law, the hiring range for this position is $70,000-$95,000.